About Peter

Peter is a senior partner in McKinsey's London office and the global leader for Digital McKinsey B2C team. He is one of the global leaders of our Marketing & Sales Practice, as well as a regional leader for Europe, the Middle East, and Africa. He also leads our Telecom, High Tech and Media & Entertainment Practices in the UK, a role he previously occupied in Scandinavia.

Peter serves leading global institutions, predominantly in the telecommunications, high tech, media, and fast-moving consumer goods industries. His recent experience includes helping to reorganise a client's international and local marketing groups; developing aggressive customer-acquisition strategies to enable mobile operators to retain market leadership; creating and implementing a channel strategy; advising retail stores on performance improvements; and supporting companies in enhancing the effectiveness of their marketing spend.

Peter is a co-founder of Venture Cup Öresund, Scandinavia's leading start-up competition. He has written a book and several articles on marketing and sales topics in telecom and other industries.

Peter has a BA in economics and business administration from the University of Hannover and an MBA from the Kellogg School of Management.

Published work

"The demands of on-demand marketing," The Economist, December 2013

"The power of 'on demand' marketing," CXO Today, April 2013

"The coming era of 'on-demand' marketing," McKinsey Quarterly, April 2013


Kellogg School of Management, Northwestern University
MBA, International business, corporate strategy, finance and marketing

University of Hannover
BA, Economics and business adminstration