About Rohit

Rohit leads our Consumer Packaged Goods and Retail Practices in Southeast Asia, and supports clients on a broad range of issues, including strategy, organization, and marketing. He also works with public sector organizations and energy companies on strategy, marketing, regulation, and performance improvement. Since joining McKinsey in 2005, Rohit has worked primarily with clients in Southeast Asia and India.

Rohit’s recent projects in the consumer sector include working with a leading multinational consumer-products company in developing a 5-year strategic-growth plan for its Asia-Pacific business, helping a leading global footwear company develop a strategy to double its emerging-markets business over the next 3 years, and helping a leading retailer drive margin improvement through merchandising excellence.

In the public sector, Rohit’s work includes helping the prime minister of a Southeast Asian nation use information management and analyses to ensure world-class planning for high-density living environments, advising an energy ministry on a long-term master plan for the nation’s energy sector, and helping a large energy regulator assess how fuel and technology will likely evolve in the context of land transportation, both locally and globally. As part of this project, Rohit helped design the test bed for launching electric vehicles in the country.

In addition to serving clients, Rohit has recently authored "The Evolving Indonesian Consumer," and "Consumer Insight Indonesia," two reports that provide insights into one of the fastest growing markets in the region. In 2011, he authored "How to win in India's rural market," which focused on the economic transformation that was going on in the countryside and the advantages of doing business in rural India. Rohit is also a frequent speaker at retail conferences. Most recently, he spoke on “Retail Productivity Best Practices: Key challenges and productivity solutions,” at the 2013 Singapore Retail Industry Conference.

Published work

The evolving Indonesian consumer,” Asia Consumer Insights Center, November 2013

Understanding the diversity of Indonesia’s consumers,” McKinsey Quarterly, April 2013

How to win in India’s rural markets,” McKinsey Consumer & Shopper Insights, November 2011

Past experience


Brand manager


Indian Institute of Management

Indian Institute of Technology
BS, electrical engineering