Europe is at an economic inflection point. European companies are under increasing competitive pressure from their counterparts in other regions, largely because they lag on technology in an increasingly technology-driven world. Europe needs to become smarter and more innovative—quickly and at scale. Lifting Europe’s Ambition is a publishing series that explores opportunities across sectors that can help raise competitiveness and growth, and enable Europe to maintain its leading global position on sustainability and inclusion.
Featured Insights
Report
Europe in the intelligent age: From ideas to action
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Strategic focus and private sector–led lighthouse initiatives can change the Old Continent’s trajectory—if the public sector radically changes the investment environment with a handful of priority initiatives.
Interview
Speeding up scientific research with AI: Interview with Anna Koivuniemi of Google DeepMind
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Anna Koivuniemi of Google DeepMind explores how AI can revolutionize industries, benefit society, and drive scientific breakthroughs, while emphasizing the critical need for safety and responsible use.
Article - MGI Research
Time to place our bets: Europe’s AI opportunity
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Boosting Europe’s competitiveness across the AI value chain.
Report
A pivot for Germany: All for growth and growth for all
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To maintain its high standard of living and tackle future challenges, Germany needs a more dynamic economy to attract investment....
Interview
The state of gen AI implementation among European banks
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London senior partner Gökhan Sari, leader of digital & analytics at McKinsey’s global banking practice, says despite...
Article
European consumer sentiment: 2023–2024 archive
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Pessimism about the economy is rising again in Europe. Still, consumers said they plan to spend more this holiday season than...
Interview
CEO and chairman Sean Doyle on British Airways’ transformation
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From retrofitting planes to overhauling its website and upgrading its lounges, British Airways’ £7 billion transformation...
Article
How European consumers perceive electric vehicles
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As the electric-vehicle market continues to grow in Europe, customer expectations are also evolving.
Report
Aiming higher: Embedding ‘systematic ambition’ to drive UK corporate growth
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A new perspective shows how the UK corporate landscape is evolving and how top performers within it create the conditions necessary...
Article - MGI Research
Investment: Taking the pulse of European competitiveness
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Investment is the simplest way to gauge Europe’s competitiveness—and the region’s investment pulse is low.
Interview
Why organizations should take a human-led approach to capture the full value of tech investments
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London partner Lousie Herring, who leads QuantumBlack, AI by McKinsey in the United Kingdom, Ireland, and Israel, explains why...
The State of Grocery Retail Europe 2024
Creating value beyond the hype
Let’s deliver on the promise of technology from strategy to scale.
Featured report
Report
Breaking the standstill: How social mobility can boost Europe’s economy
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Europe is a leader in social mobility, but progress has stalled. Businesses that act can gain significant performance benefits while helping close the skills gap and boost productivity.
Client stories
Collection
Lifting Europe’s Ambition with our clients
We help our clients to improve their capabilities across sustainability, inclusion, and growth, which is lifting Europe’s ambition.
Critical questions
Lifting Europe’s Ambition on generative AI
Lifting Europe’s Ambition on social mobility
Featured Topics
Market Insights
Video
How European institutions enhance lives and livelihoods
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Jonathan Dimson, Tania Holt, and Florian Niedermann, leaders of McKinsey’s Public Sector, Social Sector, and Healthcare...
Article
How the Nordics can lead on diversity & inclusion
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The most diverse companies are more likely than ever to outperform non-diverse companies on profitability. To improve diversity...
Blog Post
The hidden costs of quiet quitting, quantified
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A more uncertain outlook for jobs means fewer workers quitting. This reduces the costs of high staff turnover, but introduces...
Video
How Europe can lead the global energy and materials transition
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Jukka Maksimainen, global co-leader of McKinsey’s Global Energy & Materials practice, outlines why Europe’s consumer...
Video
A national catalyst for innovation
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Nicolas Dufourcq, CEO of Bpifrance, a French state-owned public investment bank, discusses the importance of fostering innovation...