Europe is at an economic inflection point. European companies are under increasing competitive pressure from their counterparts in other regions, largely because they lag on technology in an increasingly technology-driven world. Europe needs to become smarter and more innovative—quickly and at scale. Lifting Europe’s Ambition is a publishing series that explores opportunities across sectors that can help raise competitiveness and growth, and enable Europe to maintain its leading global position on sustainability and inclusion.
Featured Insights
McKinsey Direct
Europe’s €10 billion savings opportunity to deliver onshore wind and solar
-
With Europe’s demand for wind and solar photovoltaic (PV) power set to more than double by 2030, the industry will be hard-pressed to scale up in time—unless it finds a new way to deliver capital projects.
State of Grocery in Central Europe 2023: The battle for the new shopper
Central European retailers and manufacturers must reassess their offerings to effectively meet customer demands and shrinking...
Article
Five key action areas to put Europe’s energy transition on a more orderly path
-
To fulfill its ambitious net-zero agenda, the European Union would need to significantly increase the speed and scale of the...
Video
What should Europe be optimistic about?
-
Managing partner for Europe Massimo Giordano discusses reasons for European optimism, including sustainability, inclusion, education,...
Article
Race in the UK workplace: The intersectional experience
-
Despite meaningful progress, achieving workplace equity has proved challenging. Addressing intersectional communities—such as...
Featured report
Article
2022 ESG Report: Creating a more sustainable, inclusive, and growing future for all
-
Our annual environmental, social, and governance (ESG) report captures our measurable progress toward driving positive, enduring change in the world.
Critical questions
How is Europe responding to climate change?
How are European organizations helping build diverse, equal, and inclusive environments for the benefit of all?
Featured Topics
Market Insights
Video
How Europe can lead the global energy and materials transition
-
Jukka Maksimainen, global co-leader of McKinsey’s Global Energy & Materials practice, outlines why Europe’s consumer preferences, policy environment and established industrial sectors can help the region lead the global energy and materials transition.
Video
A national catalyst for innovation
-
Nicolas Dufourcq, CEO of Bpifrance, a French state-owned public investment bank, discusses the importance of fostering innovation...
Blog Post
UK inflation has fallen below 10 percent: How should businesses approach the next phase?
-
UK inflation fell to single digits in April 2023. Businesses now need to prepare for the next phase by embedding agile...
Report
Carbon-neutral Hungary
-
Hungary’s path to net zero depends on the its ability to take action in seven economic sectors.