Skip to main content
Capabilities

Design

Understand the customer need to create business value

Design is increasingly important in understanding customer needs and creating differentiated products and services that drive value. Consumers now have instant access to global marketplaces, ever-higher expectations of service, and no longer distinguish between physical and digital experiences.

Featured Insights

Report - McKinsey Quarterly

The business value of design

– How do the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts?
Article

From lab to leader: How consumer companies can drive growth at scale with disruptive innovation

– In the era of “fast products” and digital disruption, delivering growth requires putting in place new predictive consumer-growth... capabilities, including innovation, based on speed, agility, and scale.
Interactive - McKinsey Quarterly

Five Fifty: Midlife of design

– Design thinking is nearing its 50th birthday, but most companies have yet to realize its business value.
Article

More than a feeling: Ten design practices to deliver business value

– As design thinking nears its 50th birthday, many companies still struggle to realize value from design. Those that succeed often... follow ten best practices.
Article

Design for value and growth in a new world

– Customer choice has never been greater, so terrific design is essential for outstanding products and services—and to build... lasting customer relationships.

By the numbers

Related Capabilities

Connect with Digital & Analytics in Consumer