Insights on Consumer Packaged Goods

Featured publications

Collection

Perspectives on consumer health and wellness

This collection explores trends, consumer attitudes, and implications for companies in the global wellness market, focusing on... six categories: health, fitness, nutrition, appearance, mindfulness, and sleep.
Podcast

McKinsey on Consumer and Retail Podcast: Insights from experts on business and management

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries.... Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

Featured Insights

Article - McKinsey Global Institute

The trailblazing consumers in Asia propelling growth

– There’s more to consider than Gen Z. Powerful demographic forces are reshaping consumer behavior and causing large shifts in consumption patterns in Asia.

Seven segments shaping China’s consumption landscape

– China offers a $5 trillion consumption growth opportunity over the next decade.

Why retail outperformers are pulling ahead

– Retailers’ relative performance in capital markets starkly demonstrates a pandemic-driven acceleration of ongoing industry... shifts. This means those that wish to keep up need to speed up.

Sweating for the fitness consumer

– Fitness customers’ habits have evolved during the COVID-19 pandemic, offering fitness-industry providers the opportunity... to reexamine their value propositions and target specific segments.

Cultivated meat: Out of the lab, into the frying pan

– Making cultivated meat a $25 billion global industry by 2030 presents opportunities within and beyond today’s food industry.
Article

Can your supply chain deliver what your consumer wants?

– In a far more complex business environment, consumer companies can rethink—and potentially redesign—their supply-chain... operating models for the resiliency and agility they need.
Article

Seeking renewal: At-scale holistic transformation in the consumer-goods industry

– It is time for a new and transformative approach in the consumer-goods industry.
Article - McKinsey Global Institute

What’s next for consumers, workers, and companies in the post-COVID-19 recovery

– Many changes in business models and consumer behavior during the pandemic will stick, but action will be needed to ensure the... rebound is not uneven.
Video

Wellness worldwide: Consumer insights from four countries

– Four McKinsey leaders discuss highlights from our recent global survey on consumers’ behaviors and attitudes toward wellness.

The Next Normal

Emerging stronger from the coronavirus pandemic

Related Collection

Collection

Generation Z

Understanding Gen Z can help retailers, marketers, and leaders seeking to build and maintain sustainable businesses that meet next-generation needs. Explore a special collection to gain insight on Generation Z, and what its rise means for work and society.

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MORE INSIGHTS

Collection

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed... focus on operational excellence best practices.
Report

Time for change: How to use the crisis to make fashion sourcing more agile and sustainable

– COVID-19 has sent shockwaves through the fashion industry’s global sourcing and production operations. A survey of sourcing executives... reveals their immediate response to the crisis and details strategies to reshape sourcing for a demand-driven, sustainable future.
Interview

The business of fitness: Building the Tone House brand

– Digital fitness solutions aren’t going away in the postpandemic era—but neither are gyms, says Shaun Robert Jenkins,... head coach at Tone House, New York City’s fast-growing fitness studio.
Video

Wellness in 2030

– In this video, McKinsey experts imagine the future of the fast-growing wellness industry.
Article

It’s showtime! How live commerce is transforming the shopping experience

– Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with... enormous scope for creating value.
Collection

Diversity in fashion: Voices from the industry

– Hear directly from fashion students, emerging designers, and industry leaders about their experiences in the US fashion industry—and... their ideas for creating more inclusive workplaces.
Article

Taking action: What individuals, companies, and the industry can do

– A more diverse, equitable, and inclusive fashion industry is within reach. But individuals, companies, and institutions in the... broader ecosystem must do their part by taking action in key opportunity areas.
Interview

‘Creativity would skyrocket’: How diversity could transform fashion

– CaSandra Diggs, president of the Council of Fashion Designers of America, shares her views on how the fashion industry can give... diverse talent more visibility, voice, and agency.
Interview

‘The fashion industry should be as diverse as its consumers’: A PVH perspective

– Lance LaVergne, chief diversity officer of PVH Corp., discusses how fashion companies can attract young people and help emerging... designers—and what it will take to disrupt the status quo.
Podcast

Shaping the workforce of the future in retail and consumer goods

– Forward-thinking companies are creating thoughtful guidelines for hybrid work environments, training employees in adaptability... and resilience, and proactively reskilling their workforces.
Article

Automation opportunities in North American grocery

– Recent trends and technological advancements have made automation viable across the value chain.
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