Consumer Packaged Goods Insights
Featured Insights
Article
What consumer-packaged-goods companies can learn from disruptor brands
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Disruptor-led growth is reshaping nearly every CPG category. Five disruption archetypes—and six defining traits of disruptor brands—offer lessons for incumbents seeking to compete.
An update on US consumer sentiment: Embracing AI-supported shopping
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Consumers’ spending plans aligned with seasonal patterns—but AI’s growing prominence signals a shift in shopping behaviors. Here’s...
The automation curve in agentic commerce
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Agentic AI is increasingly a part of shopping, but not all transactions will be automated in the same way. Here’s what...
An update on European consumer sentiment: Little change, lasting caution
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Consumers in Europe had mixed feelings about their respective economies in the fourth quarter, which translated into cautious...
De minimis disrupted: Managing shifts in duty exemptions
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Changes to de minimis exemptions for low-value items are creating challenges for exporters, logistics organizations, and government...
Podcast
Collection
McKinsey on Consumer and Retail Podcast: Insights from experts on business and management
McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.