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Insights on Consumer Packaged Goods


Global surveys of consumer sentiment during the coronavirus crisis

– Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.

Featured Insights

Coronavirus: Leading Through the Crisis

Insights on how organizations can respond, and what happens next

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed focus on operational excellence best practices.

Perspectives on retail and consumer goods, Number 7

– The seventh edition offers some of our latest thinking on the trends and disruptions reshaping the consumer sector.

At the heart of a crisis: How consumer-health companies can lead in the time of coronavirus

– As consumer behavior continues to shift with ever-changing conditions, consumer-health companies must respond to the coronavirus pandemic with key stakeholders in mind.

What food retailers should do during the coronavirus crisis

– The food-retail industry plays a critical role in these uncertain times. Here are six actions food retailers should take to help... their communities, their employees, and their business.

How retailers can build resilience ahead of a recession

– Recent history shows how retailers can prepare for a downturn to create competitive advantage.

Completing a transformation in the consumer-goods industry

– In a dynamic environment, every organization must realign its operating model. Consumer-packaged-goods players are no exception.... But what’s the secret to a successful transformation? Here are six ideas.

McKinsey 2020 Global Consumer Sentiment Survey: A tale of two segments

– The findings of our latest consumer survey suggest that although life is good for many, the middle class may be struggling.


Consumer 2030: Western Europe

The consumer packaged goods industry is changing rapidly. While emerging markets receive a lot of attention, mature markets like Western Europe also face significant changes. Watch this video to learn more, and read our accompanying article, “Western Europe’s consumer-goods industry in 2030.”

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The Next Normal – The future of food: Meatless?

Plant-based “meat” is all the rage. But is it a lasting trend or just a fad? Industry experts weigh in on the future... of meat and protein consumption.

The young and the restless: Generation Z in America

– Connected and exuberant, the newest consumer generation in the United States is beginning to define itself.

How China’s consumer companies managed through the COVID-19 crisis: A virtual roundtable

– During a virtual roundtable, China-based executives discuss their experience managing operations at leading consumer companies... during the coronavirus crisis.

Patterns for value creation in apparel, fashion, and luxury

– Performance in the fashion and luxury industries has turned lower, but leading companies haven’t been deterred. Here’s how they... excel.

Asia’s Generation Z comes of age

– The youngest generation of Asian consumers is becoming a force.

Solving the digital and analytics scale-up challenge in consumer goods

– Many consumer-goods companies have entered the digital and analytics race, but very few are scaling impact. Here’s what... leaders are doing right.

The fashion industry in 2020: Ten top themes from The State of Fashion

– Amid uncertainty, brands, retailers, and other fashion-industry players must act strategically to capitalize on digital opportunities,... boost earnings, and address sustainability.

Reviving the center aisle: An interview with Kellogg’s chief growth officer

– From Monica McGurk’s perspective, innovation is alive and well in packaged food—and Kellogg’s best days are... still ahead.

The end of IT in retail?

– Retailers who want to stay ahead of the pack and drive business results through technology innovation are rethinking the setup... of their IT departments.

Same-day delivery: Ready for takeoff

– Now that customers expect faster delivery times, incumbent omnichannel retailers should leverage their store networks and change... gears in areas such as fulfillment processes and IT systems.

The drive toward sustainability in packaging—beyond the quick wins

– Can system-level approaches, including collaboration along the value chain, make our approach to packaging more sustainable?
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