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Insights on Consumer Packaged Goods

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Consumer organization and operating models for the next normal

– Many consumer-goods companies and retailers have risen to the challenges presented by the pandemic. Seven core practices can help them keep what has worked and prepare for what lies ahead.

Redefining value and affordability in retail’s next normal

– Most US consumers are worried about the economy. Grocers, mass retailers, convenience stores, and drugstore chains will need to carefully refine their value strategies.

Staying ahead of the B2B ecosystem disruption in emerging Asia

– Consumer-goods companies in Asian emerging markets are turning to data, analytics, and digital solutions to realize value in traditional trade.

How consumer-goods companies can prepare for the next normal

– Consumer-packaged-goods manufacturers must anticipate changes in consumer behavior and set up plan-ahead teams to guide and accelerate decision making.

Fashion’s digital transformation: Now or never

– Some apparel, fashion, and luxury companies won’t survive the current crisis; others will emerge better positioned for the future. Much will depend on their digital and analytics capabilities.
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Global surveys of consumer sentiment during the coronavirus crisis

– Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
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Rapidly forecasting demand and adapting commercial plans in a pandemic

– US consumer goods companies must adapt to new consumer behaviors in response to COVID-19. A six-part plan can protect organizations... and prepare them to emerge stronger post crisis.
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Delivering when it matters: Quick-service restaurants in coronavirus times

– The pandemic has hit many quick-service restaurants hard. Here’s how they can respond to the crisis and prepare for what comes... next.
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Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis

– Even in countries that have partially reopened, consumer optimism remains muted and spending intent is still below pre-crisis... levels.

Coronavirus: Leading through the crisis

Insights on how organizations can respond, and what happens next

Featured publications

Issue

Perspectives on retail and consumer goods, Number 7

– The seventh edition offers some of our latest thinking on the trends and disruptions reshaping the consumer sector.
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Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed... focus on operational excellence best practices.

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Consumer 2030: Western Europe

The consumer packaged goods industry is changing rapidly. While emerging markets receive a lot of attention, mature markets like Western Europe also face significant changes. Watch this video to learn more, and read our accompanying article, “Western Europe’s consumer-goods industry in 2030.”

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MORE INSIGHTS

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Moving past friend or foe: How to win with digital marketplaces

– To remain competitive, brands should meet consumers where and how they shop and develop sustainable marketplace strategies as... part of a broader channel strategy.
Article

Launching the journey to autonomous supply chain planning

– For many companies, the COVID-19 pandemic has provided the impetus—and a uniquely apt moment—for transitioning toward... autonomous planning.
Report

Time for change: How to use the crisis to make fashion sourcing more agile and sustainable

– COVID-19 has sent shockwaves through the fashion industry’s global sourcing and production operations. A survey of sourcing executives... reveals their immediate response to the crisis and details strategies to reshape sourcing for a demand-driven, sustainable future.
Collection

The Next Normal – The future of food: Meatless?

Plant-based “meat” is all the rage. But is it a lasting trend or just a fad? Industry experts weigh in on the future... of meat and protein consumption.
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The young and the restless: Generation Z in America

– Connected and exuberant, the newest consumer generation in the United States is beginning to define itself.
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US small-business recovery after the COVID-19 crisis

– Improving operations and adapting business models can help small businesses in many industries recover. Finding the cash to do... so may be a stretch.
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US food supply chain: Disruptions and implications from COVID-19

– Changes in consumer behavior continue to ripple through the US food and agricultural supply chains. What should companies do... now?
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The next normal in consumer: Implications for Consumer Goods M&A

– Lessons from the global financial crisis teach us that consumer goods companies should consider an active approach to M&A,... adapted to the current context, to emerge stronger in the next normal.
Article

Revenue growth management in the COVID-19 crisis

– The fundamentals of revenue growth management remain, but CPG companies will need to pivot fast to respond to the crisis and lay... the groundwork for the next phase.
Article - McKinsey Quarterly

Taking ownership of a sustainable future

– Three CEOs offer lessons on their pursuit of sustainability.
Article

How COVID-19 is changing the world of beauty

– The beauty industry has been resilient in the past. Could this crisis have a different outcome?
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