Consumer Packaged Goods Insights
Featured Insights
Article
Consumers: Spending more to buy less
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US consumers are purchasing fewer items across categories, reflecting subtle shifts in shopping behavior with meaningful consequences for consumer-packaged-goods players.
The trends defining the $1.8 trillion global wellness market in 2024
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Our latest Future of Wellness survey finds that consumers are taking greater control over their health—and expect companies...
How product design can yield ‘triple wins’: Growth, margin, and sustainability
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Some consumer companies have simultaneously increased sales, cut costs, and reduced carbon emissions. Their secret? Paying closer...
China consumption: Start of a new era
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Continued urbanization and rising income levels are expected to sustainably drive consumption growth in the medium to long term....
Holiday shopping in 2023: ‘It started early and will end late’
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In search of the best deals, US consumers are spreading out their spending across several months this holiday season. Here’s...
Podcast
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McKinsey on Consumer and Retail Podcast: Insights from experts on business and management
McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.