Insights on Consumer Packaged Goods

Featured publications

China: Still the world’s growth engine after COVID-19

– Consumers, one of the key drivers powering China’s economic rebound, have regained confidence and are spending at levels... seen before the outbreak of the COVID-19 pandemic.
Issue

Perspectives on retail and consumer goods, Number 8

– The eighth edition contains our latest thinking on the topics that matter most to retail and Consumer Goods leaders.

Featured Insights

Article

A new model for the consumer-goods industry

– Twelve trends, accelerated by the COVID-19 crisis, are disrupting the consumer-goods industry’s traditional success model.

Reimagining consumer-goods innovation for the next normal

– As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers to reimagine their innovation... portfolios to lead in the next normal.

Ensuring high service levels to meet high consumer-demand volatility

– The pandemic continues to shift consumer demand as CPG companies scramble to adjust. Six best practices can enhance the supply... chain now while positioning companies for long-term success.

Gen Z and the Latin American consumer today

– Our research shows that Generation Z is more pragmatic than millennials, and that Latin American consumers aren’t as optimistic... as they used to be.

Getting acquainted with a more mindful Australian consumer

– COVID-19 is reshaping the emotional needs of Australian consumers and, subsequently, their purchasing behaviour.
Article

Modern CPG product development calls for a new kind of product manager

– Consumer-goods companies need to balance rapidly changing consumer and market needs with relevant product experiences. Enter the... modern product manager.
Article

What got us here won’t get us there: A new model for the consumer goods industry

– COVID-19 is amplifying 12 trends that have been disrupting consumer goods for the last decade. Leaders will adopt a new model... for ‘where to play’ and ‘how to win’ that gets their evergreen brands on the right side of the trends and helps their small brands scale up more quickly. Together these changes will fuel the next generation of industry growth.
Article

What consumer-goods sales leaders must do to emerge stronger from the pandemic

– The COVID-19 crisis has transformed how people shop and how retailers sell. In response, consumer-goods manufacturers and retailers... must build new capabilities and change how they operate.
Article

Will innovation finally add up for consumer-goods companies?

– In a changing landscape, companies can better meet consumers’ needs by understanding the true value of innovation.
Coronavirus: Leading through the crisis

Coronavirus: Leading through the crisis

Insights on how organizations can respond, and what happens next

Video

Consumer 2030: Western Europe

The consumer packaged goods industry is changing rapidly. While emerging markets receive a lot of attention, mature markets like Western Europe also face significant changes. Watch this video to learn more, and read our accompanying article, “Western Europe’s consumer-goods industry in 2030.”

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MORE INSIGHTS

Collection

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed... focus on operational excellence best practices.
Article

Redefining value and affordability in retail’s next normal

– Most US consumers are worried about the economy. Grocers, mass retailers, convenience stores, and drugstore chains will need to... carefully refine their value strategies.
Report

Time for change: How to use the crisis to make fashion sourcing more agile and sustainable

– COVID-19 has sent shockwaves through the fashion industry’s global sourcing and production operations. A survey of sourcing executives... reveals their immediate response to the crisis and details strategies to reshape sourcing for a demand-driven, sustainable future.
Article

The young and the restless: Generation Z in America

– Connected and exuberant, the newest consumer generation in the United States is beginning to define itself.
Interview

Did online delivery kill the vending machine?

– Not in Japan, says Costin Mandrea, the head of commercial at Coca-Cola Bottlers Japan Inc., who’s making its vast network... of unmanned retailers smarter and more integrated into people’s daily lives.
Interview

Is luxury resale the future of fashion?

– Consumers will increasingly shun cheap clothes and favor preowned designer goods instead, predicts Max Bittner, the CEO of resale... platform Vestiaire Collective.
Article

How European shoppers will buy groceries in the next normal

– As the COVID-19 pandemic continues, early evidence shows that some—but not all—of Europeans’ new grocery-shopping... habits will stick.
Article

Turning private labels into powerhouse brands

– Consumers have recently been snapping up private-label goods at grocery and mass retailers. Will this trend last? Only if retailers... develop a compelling private-label strategy and operating model.
Article

US consumer-packaged-goods advertising in the next normal

– The recovery in the United States will be nonlinear and granular. Three marketing capabilities will separate leaders from the... pack.
Podcast

How Gen Z and millennials are shaping the future of US retail

– America’s youngest consumers are upending companies’ expectations. Here’s what retailers and brands can do about... it.
Podcast

The committed innovator: An interview with Kellogg’s Nigel Hughes

– With more people eating at home than in the past 150 years, food companies have an opportunity. Nigel Hughes, head of R&D... and Innovation at Kellogg Company, discusses ways to capture it.
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