Insights on Consumer Packaged Goods

Featured publications

Collection

Perspectives on consumer health and wellness

This collection explores trends, consumer attitudes, and implications for companies in the global wellness market, focusing on... six categories: health, fitness, nutrition, appearance, mindfulness, and sleep.
Podcast

McKinsey on Consumer and Retail Podcast: Insights from experts on business and management

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries.... Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

Featured Insights

Discussion Paper - McKinsey Global Institute

Beyond income: Redrawing Asia’s consumer map

– Asia’s consumer markets are not only growing rapidly but diversifying and segmenting. Three changes in perspective are key to understanding new consumption paths in the region.

Five technology building blocks to power customer-centric, data-driven growth

– Personalization at scale can optimize every customer experience when executed well. What are the key success factors leading organizations... focus on to deliver customer-centric growth?

How CPG companies can sell online profitably

– Making a profit in e-commerce can be a struggle for consumer-packaged-goods manufacturers. Two McKinsey experts discuss the problem—and... potential solutions.

Brand strength or margin? Both!

– In times of uncertainty, strong brands are more important than ever. But how do you pursue ambitious marketing goals while keeping... the budget in check?

Understanding the ever-evolving, always-surprising consumer

– With consumer behavior changing rapidly—and, often, in unexpected ways—companies must get better at anticipating and... responding to new consumer needs and preferences. Our experts explain how.
Article

Five-star growth: Using online ratings to design better products

– New research shows that small changes in star ratings can drive explosive growth for products—on the order of 30 to 200... percent depending on category. Driving those changes at scale requires a novel approach.
Article

Seven segments shaping China’s consumption landscape

– China offers a $5 trillion consumption growth opportunity over the next decade.
Article

Sweating for the fitness consumer

– Fitness customers’ habits have evolved during the COVID-19 pandemic, offering fitness-industry providers the opportunity... to reexamine their value propositions and target specific segments.
Article - McKinsey Global Institute

The trailblazing consumers in Asia propelling growth

– There’s more to consider than Gen Z. Powerful demographic forces are reshaping consumer behavior and causing large shifts... in consumption patterns in Asia.

The Next Normal

Emerging stronger from the coronavirus pandemic

Related Collection

Collection

Generation Z

Understanding Gen Z can help retailers, marketers, and leaders seeking to build and maintain sustainable businesses that meet next-generation needs. Explore a special collection to gain insight on Generation Z, and what its rise means for work and society.

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MORE INSIGHTS

Collection

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed... focus on operational excellence best practices.
Article

The digital future of manufacturing consumer packaged goods

– Nearly two years of tumult have accelerated disruption, with lasting effects on society and business. To thrive in the consumer-packaged-goods... industry, digital and analytics are now essential.
Article

The new marketing model for growth: How CPGs can crack the code

– A sophisticated, predictive, and customized new marketing agenda is enabling CPG marketers to fulfill their new growth mandate.... Here are the key ingredients.
Article

Retail’s need for speed: Unlocking value in omnichannel delivery

– The race to provide ever-faster omnichannel order fulfillment is on. Where should retailers keep up—and what are the value-creation... opportunities in doing so?
Interview

The business of fitness: Building the Tone House brand

– Digital fitness solutions aren’t going away in the postpandemic era—but neither are gyms, says Shaun Robert Jenkins,... head coach at Tone House, New York City’s fast-growing fitness studio.
Video

Wellness in 2030

– In this video, McKinsey experts imagine the future of the fast-growing wellness industry.
Article

It’s showtime! How live commerce is transforming the shopping experience

– Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with... enormous scope for creating value.
Collection

Diversity in fashion: Voices from the industry

– Hear directly from fashion students, emerging designers, and industry leaders about their experiences in the US fashion industry—and... their ideas for creating more inclusive workplaces.
Article

Taking action: What individuals, companies, and the industry can do

– A more diverse, equitable, and inclusive fashion industry is within reach. But individuals, companies, and institutions in the... broader ecosystem must do their part by taking action in key opportunity areas.
Interview

‘Creativity would skyrocket’: How diversity could transform fashion

– CaSandra Diggs, president of the Council of Fashion Designers of America, shares her views on how the fashion industry can give... diverse talent more visibility, voice, and agency.
Interview

‘The fashion industry should be as diverse as its consumers’: A PVH perspective

– Lance LaVergne, chief diversity officer of PVH Corp., discusses how fashion companies can attract young people and help emerging... designers—and what it will take to disrupt the status quo.
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