Insights on Consumer Packaged Goods

Featured publications

China: Still the world’s growth engine after COVID-19

– Consumers, one of the key drivers powering China’s economic rebound, have regained confidence and are spending at levels... seen before the outbreak of the COVID-19 pandemic.
Issue

Perspectives on retail and consumer goods, Number 8

– The eighth edition contains our latest thinking on the topics that matter most to retail and Consumer Goods leaders.

Featured Insights

Article

Reimagining consumer-goods innovation for the next normal

– As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers to reimagine their innovation portfolios to lead in the next normal.

Getting acquainted with a more mindful Australian consumer

– COVID-19 is reshaping the emotional needs of Australian consumers and, subsequently, their purchasing behaviour.

Modern CPG product development calls for a new kind of product manager

– Consumer-goods companies need to balance rapidly changing consumer and market needs with relevant product experiences. Enter the... modern product manager.

US consumer-packaged-goods advertising in the next normal

– The recovery in the United States will be nonlinear and granular. Three marketing capabilities will separate leaders from the... pack.

What got us here won’t get us there: A new model for the consumer goods industry

– COVID-19 is amplifying 12 trends that have been disrupting consumer goods for the last decade. Leaders will adopt a new model... for ‘where to play’ and ‘how to win’ that gets their evergreen brands on the right side of the trends and helps their small brands scale up more quickly. Together these changes will fuel the next generation of industry growth.
Article

What consumer-goods sales leaders must do to emerge stronger from the pandemic

– The COVID-19 crisis has transformed how people shop and how retailers sell. In response, consumer-goods manufacturers and retailers... must build new capabilities and change how they operate.
Article

Will innovation finally add up for consumer-goods companies?

– In a changing landscape, companies can better meet consumers’ needs by understanding the true value of innovation.
Podcast

Meet Generation Z: Shaping the future of shopping

– The newest consumer generations—Gen Z and millennials—are upturning retailers’ expectations. Here’s how—and... what to do about it.
Video

The consumer sector in 2020 and beyond

– In this video, McKinsey senior partners Liz Hilton Segel and Sajal Kohli reflect on how the COVID-19 crisis is transforming the... consumer and retail industries. A transcript of their remarks follows below.

Coronavirus: Leading through the crisis

Insights on how organizations can respond, and what happens next

Video

Consumer 2030: Western Europe

The consumer packaged goods industry is changing rapidly. While emerging markets receive a lot of attention, mature markets like Western Europe also face significant changes. Watch this video to learn more, and read our accompanying article, “Western Europe’s consumer-goods industry in 2030.”

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MORE INSIGHTS

Collection

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed... focus on operational excellence best practices.
Article

Redefining value and affordability in retail’s next normal

– Most US consumers are worried about the economy. Grocers, mass retailers, convenience stores, and drugstore chains will need to... carefully refine their value strategies.
Report

Time for change: How to use the crisis to make fashion sourcing more agile and sustainable

– COVID-19 has sent shockwaves through the fashion industry’s global sourcing and production operations. A survey of sourcing executives... reveals their immediate response to the crisis and details strategies to reshape sourcing for a demand-driven, sustainable future.
Article

The young and the restless: Generation Z in America

– Connected and exuberant, the newest consumer generation in the United States is beginning to define itself.
Article

Turning private labels into powerhouse brands

– Consumers have recently been snapping up private-label goods at grocery and mass retailers. Will this trend last? Only if retailers... develop a compelling private-label strategy and operating model.
Podcast

How Gen Z and millennials are shaping the future of US retail

– America’s youngest consumers are upending companies’ expectations. Here’s what retailers and brands can do about... it.
Podcast

The committed innovator: An interview with Kellogg’s Nigel Hughes

– With more people eating at home than in the past 150 years, food companies have an opportunity. Nigel Hughes, head of R&D... and Innovation at Kellogg Company, discusses ways to capture it.
Article

Consumers with food allergies: A growing market remains underserved

– A quarter of Americans now avoid allergens in the food they buy—and tell us they are hungry for innovation.
Podcast

The Chinese consumer: Resilient and confident

– In this podcast, two China-based McKinsey partners impart advice on how companies can succeed in China’s fast-recovering... consumer market.
Article

The value pitch: The importance of team value management

– Football is a business unlike any other. While money is important, the winning formula is more about the sound management of a... club’s most important asset: its team.
Article

Thriving in Latin America’s next normal: Commercial excellence in CPG

– Our latest survey shows that the region’s leading consumer-packaged-goods companies are agile, collaborative, data driven,... and digital in their commercial approach.
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