Consumer Packaged Goods Insights
Featured Insights
Report
Global Farmer Insights 2026
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Our biennial global survey of 5,500 farmers finds that they are becoming selective in their spending in the face of economic pressures. AI is making inroads, even as survey respondents rely on trusted advisers for purchasing guidance.
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The next era of consumer competition: Four trends leaders can’t ignore
How can brands stay relevant in an increasingly fragmented marketplace? Explore the four trends reshaping consumer behavior and...
From aisle to algorithm: The beauty categories, channels, and concepts shaping 2030 growth
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The global beauty market is expected to grow by 5 percent annually through 2030. But major disruptions are underway, driven by...
An update on US consumer sentiment: Holiday budgeting begins
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Despite being wary about the economy, consumers plan to spend the same or more on holiday shopping as they did last year. Here’s...
State of Food and Beverage: The choices CPG leaders can make to renew growth
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The slow erosion of value in the consumer goods industry is now speeding up. Leaders need to reshape their portfolios, sharpen...
Events
McKinsey at CGF
Join McKinsey at the Consumer Goods Forum (CGF) Global Summit 2026 in Vienna, Austria and connect with retail leaders, tech innovators, and global brands.
Podcast
Insights Collection
McKinsey on Consumer and Retail Podcast: Insights from experts on business and management
McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.