Insights on Consumer Packaged Goods

Featured publications

Collection

Perspectives on consumer health and wellness

This collection explores trends, consumer attitudes, and implications for companies in the global wellness market, focusing on... six categories: health, fitness, nutrition, appearance, mindfulness, and sleep.
Podcast

McKinsey on Consumer and Retail Podcast: Insights from experts on business and management

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries.... Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

Featured Insights

Article - McKinsey Global Institute

The trailblazing consumers in Asia propelling growth

– There’s more to consider than Gen Z. Powerful demographic forces are reshaping consumer behavior and causing large shifts in consumption patterns in Asia.

Can your supply chain deliver what your consumer wants?

– In a far more complex business environment, consumer companies can rethink—and potentially redesign—their supply-chain... operating models for the resiliency and agility they need.

Seeking renewal: At-scale holistic transformation in the consumer-goods industry

– It is time for a new and transformative approach in the consumer-goods industry.

COVID-19’s impact on demand and costs in the CPG industry

– These four takeaways on top- and bottom-line implications can help consumer-packaged-goods companies navigate the coming year.

What’s next for consumers, workers, and companies in the post-COVID-19 recovery

– Many changes in business models and consumer behavior during the pandemic will stick, but action will be needed to ensure the... rebound is not uneven.
Video

Wellness worldwide: Consumer insights from four countries

– Four McKinsey leaders discuss highlights from our recent global survey on consumers’ behaviors and attitudes toward wellness.
Article

High growth, low profit: The e-commerce dilemma for CPG companies

– Online sales of consumer packaged goods have soared during the pandemic. But for many CPG manufacturers, e-commerce means thinner... margins. Here’s how to change that.
Report - McKinsey Global Institute

The consumer demand recovery and lasting effects of COVID-19

– The pandemic led to an unprecedented consumption shock across countries that upended long-standing consumer habits. But what happens... once the pandemic is over?
Interview

Looking ahead in US consumer health: An interview with Scott Melville

– Self-care, digital health, and e-commerce will all play a central role in shaping the future of wellness, says the CEO of the... Consumer Healthcare Products Association.

The Next Normal

Emerging stronger from the coronavirus pandemic

Related Collection

Collection

Generation Z

Understanding Gen Z can help retailers, marketers, and leaders seeking to build and maintain sustainable businesses that meet next-generation needs. Explore a special collection to gain insight on Generation Z, and what its rise means for work and society.

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MORE INSIGHTS

Report

China: Still the world’s growth engine after COVID-19

– Consumers, one of the key drivers powering China’s economic rebound, have regained confidence and are spending at levels... seen before the outbreak of the COVID-19 pandemic.
Collection

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed... focus on operational excellence best practices.
Article

Redefining value and affordability in retail’s next normal

– Most US consumers are worried about the economy. Grocers, mass retailers, convenience stores, and drugstore chains will need to... carefully refine their value strategies.
Report

Time for change: How to use the crisis to make fashion sourcing more agile and sustainable

– COVID-19 has sent shockwaves through the fashion industry’s global sourcing and production operations. A survey of sourcing executives... reveals their immediate response to the crisis and details strategies to reshape sourcing for a demand-driven, sustainable future.
Article

The young and the restless: Generation Z in America

– Connected and exuberant, the newest consumer generation in the United States is beginning to define itself.
Article

High growth, low profit: The e-commerce dilemma for CPG companies

– Online sales of consumer packaged goods have soared during the pandemic. But for many CPG manufacturers, e-commerce means thinner... margins. Here’s how to change that.
Article

Seeking renewal: At-scale holistic transformation in the consumer-goods industry

– It is time for a new and transformative approach in the consumer-goods industry.
Article

Six vectors of success in online fashion

– The United Kingdom has been the battleground and a major source of innovation for fashion e-commerce. Our research offers a glimpse... into the “new fundamentals” that are creating long-term winners in online retail.
Report

The path forward for European grocery retailers

– COVID-19 changed the market in unprecedented ways in the past months. Now evolving consumer demands also require grocery retailers... to adopt new strategies to increase performance and pursue growth.
Interview

Looking ahead in US consumer health: An interview with Scott Melville

– Self-care, digital health, and e-commerce will all play a central role in shaping the future of wellness, says the CEO of the... Consumer Healthcare Products Association.
Article

COVID-19’s impact on demand and costs in the CPG industry

– These four takeaways on top- and bottom-line implications can help consumer-packaged-goods companies navigate the coming year.
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