Insights on Consumer Packaged Goods

Report

Double-clicking on the Chinese consumer

– A rising post-90s generation is emerging as a strong engine of consumption, in one of four important new trends in the Chinese consumer landscape.

Video

Consumer 2030: Western Europe

The consumer packaged goods industry is changing rapidly. While emerging markets receive a lot of attention, mature markets like Western Europe also face significant changes. Watch this video to learn more, and read our accompanying article, “Western Europe’s consumer-goods industry in 2030.”

Featured publications

Collection

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed focus on operational excellence best practices.
Issue

Perspectives on retail and consumer goods, Number 6

– The sixth edition of our consumer journal is a special edition focused on potential opportunities in our EEMA region—Eastern Europe, Middle East, Russia, Turkey and Africa.

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MORE INSIGHTS

Article

Western Europe’s consumer-goods industry in 2030

– To succeed in the next 15 years, manufacturers will need to stretch their operating models in new directions.
Survey

More Americans feel financially secure, but they’ve learned new shopping habits

– Our latest annual Consumer Sentiment Survey, which now includes 28,000 shoppers in 29 countries, revealed surprising trends with... implications for US retailers and consumer-product manufacturers.
Article

Thinking inside the subscription box: New research on e-commerce consumers

– We surveyed thousands of US shoppers to understand subscription e-commerce trends. The findings have implications for start-ups,... as well as retailers and consumer brand manufacturers entering the market.
Report

Luxury in the age of digital Darwinism

– To survive and prosper, luxury players need to enhance the customer experience and transform their businesses for the digital... era.
Article - McKinsey Quarterly

Fighting portfolio complexity

– Many consumer-packaged-goods companies are placing too many bets. Greater simplicity and agility increase the odds of higher performance.
Report

Renewed optimism for the fashion industry

– After a challenging stretch, has fashion turned the corner? Things are looking up, but the rebound may be uneven, says this year’s... The State of Fashion report.
Article

Changing the channels landscape to satisfy Japanese luxury consumers’ appetite for novelty

– What’s shifting in the world’s second-largest luxury market? To keep up, brands will need to confront challenges and... explore new strategies.
Article

Doubling your company’s growth in a volatile region

– Eastern Europe, the Middle East, and Africa hold tremendous growth potential for consumer-centric, digitally savvy companies... that take a long-term view.
Article

How Turkish companies can become global successes

– The country’s demographics and business climate have made it fertile ground for local companies with global aspirations.
Article - McKinsey Quarterly

Hidden sources of better supply-chain performance

– High-level benchmarks often obscure paths to operations improvements. New data and metrics that tap underlying performance dynamics... offer better visibility.
Report

Chinese luxury consumers: More global, more demanding, still spending

– Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a... new approach to keep them interested.

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