Insights on Consumer Packaged Goods

Featured publications

Collection

Perspectives on consumer health and wellness

This collection explores trends, consumer attitudes, and implications for companies in the global wellness market, focusing on... six categories: health, fitness, nutrition, appearance, mindfulness, and sleep.
Issue

Perspectives on retail and consumer goods, Number 8

– The eighth edition contains our latest thinking on the topics that matter most to retail and Consumer Goods leaders.

Featured Insights

Article

COVID-19’s impact on demand and costs in the CPG industry

– These four takeaways on top- and bottom-line implications can help consumer-packaged-goods companies navigate the coming year.

Wellness worldwide: Consumer insights from four countries

– Four McKinsey leaders discuss highlights from our recent global survey on consumers’ behaviors and attitudes toward wellness.

Feeling good: The future of the $1.5 trillion wellness market

– Our new survey shows that a rise in consumer interest and purchasing power presents opportunities across markets, especially as... consumer spending rebounds.

High growth, low profit: The e-commerce dilemma for CPG companies

– Online sales of consumer packaged goods have soared during the pandemic. But for many CPG manufacturers, e-commerce means thinner... margins. Here’s how to change that.

The consumer demand recovery and lasting effects of COVID-19

– The pandemic led to an unprecedented consumption shock across countries that upended long-standing consumer habits. But what happens... once the pandemic is over?
Interview

Looking ahead in US consumer health: An interview with Scott Melville

– Self-care, digital health, and e-commerce will all play a central role in shaping the future of wellness, says the CEO of the... Consumer Healthcare Products Association.
Article

Five charts that set the tone as New York Fashion Week 2021 kicks off

– As New York Fashion Week kicks off a new season of fashion weeks around the globe, these are the five themes to watch.
Article

Reimagining consumer-goods innovation for the next normal

– As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers to reimagine their innovation... portfolios to lead in the next normal.
Article

Ensuring high service levels to meet high consumer-demand volatility

– The pandemic continues to shift consumer demand as CPG companies scramble to adjust. Six best practices can enhance the supply... chain now while positioning companies for long-term success.

The Next Normal

Emerging stronger from the coronavirus pandemic

Video

Consumer 2030: Western Europe

The consumer packaged goods industry is changing rapidly. While emerging markets receive a lot of attention, mature markets like Western Europe also face significant changes. Watch this video to learn more, and read our accompanying article, “Western Europe’s consumer-goods industry in 2030.”

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MORE INSIGHTS

Report

China: Still the world’s growth engine after COVID-19

– Consumers, one of the key drivers powering China’s economic rebound, have regained confidence and are spending at levels... seen before the outbreak of the COVID-19 pandemic.
Collection

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed... focus on operational excellence best practices.
Article

Redefining value and affordability in retail’s next normal

– Most US consumers are worried about the economy. Grocers, mass retailers, convenience stores, and drugstore chains will need to... carefully refine their value strategies.
Report

Time for change: How to use the crisis to make fashion sourcing more agile and sustainable

– COVID-19 has sent shockwaves through the fashion industry’s global sourcing and production operations. A survey of sourcing executives... reveals their immediate response to the crisis and details strategies to reshape sourcing for a demand-driven, sustainable future.
Article

The young and the restless: Generation Z in America

– Connected and exuberant, the newest consumer generation in the United States is beginning to define itself.
Article

COVID-19’s impact on demand and costs in the CPG industry

– These four takeaways on top- and bottom-line implications can help consumer-packaged-goods companies navigate the coming year.
Article

High growth, low profit: The e-commerce dilemma for CPG companies

– Online sales of consumer packaged goods have soared during the pandemic. But for many CPG manufacturers, e-commerce means thinner... margins. Here’s how to change that.
Report

The path forward for European grocery retailers

– COVID-19 changed the market in unprecedented ways in the past months. Now evolving consumer demands also require grocery retailers... to adopt new strategies to increase performance and pursue growth.
Article

How consumer companies are adopting agility during the COVID-19 pandemic

– Under pressure during the pandemic, many consumer companies turned to agile. Here’s how they accelerated adoption of agile... practices across their organizations.
Report

Sporting goods 2021: The next normal for an industry in flux

– Eight trends are shaping the sporting goods industry in 2021. To win in the next normal, players must adapt to a shifting landscape.
Interview

Did online delivery kill the vending machine?

– Not in Japan, says Costin Mandrea, the head of commercial at Coca-Cola Bottlers Japan Inc., who’s making its vast network... of unmanned retailers smarter and more integrated into people’s daily lives.
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