Insights on Consumer Packaged Goods

Featured publications


CPG operations—How to win in a rapidly changing environment

– This compendium summarizes current trends in the consumer-goods sector, its implications for supply chains, and how leaders are... adapting to the challenging environment, both from the end-to-end perspective and within each of the relevant functions.

McKinsey on Consumer and Retail Podcast: Insights from experts on business and management

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries.... Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

Featured Insights

Article - McKinsey Quarterly

Black representation in the beauty industry

– Black beauty consumers and brands face deep challenges when it comes to equity. Removing those barriers can lead to greater opportunity for everyone in the industry.

How US consumer behavior is changing: Insights for CPG companies

– With inflation at record highs and consumer sentiment at record lows, consumer-packaged-goods companies need to sharpen their... brands’ value propositions and invest in innovation.

The state of grocery retail around the world

– A survey of more than 30,000 consumers and 100 grocery CEOs reveals the challenges—and opportunities—that grocery... retailers face today.

Hungry and confused: The winding road to conscious eating

– Half of consumers call healthy eating a top priority; one-third say sustainable eating is too. But to satisfy consumers’... commitment to eating more healthily, food producers and retailers need to get innovative.

A three-part recipe for business growth in the consumer sector

– Matt Leeds, a partner at consumer-focused private-equity group L Catterton, details a trio of winning strategies for... growth.

How Europe’s CPG leaders can navigate inflation

– With inflation persisting, consumer-packaged-goods manufacturers can’t rely on the strategies that got them through the... past two years. It’s time for a reset.

Reducing food loss: What grocery retailers and manufacturers can do

– An estimated $600 billion worth of food is lost during or just after harvest. Can manufacturers and grocers do anything about... it? Definitely—and it will be good for business, people, and the planet.

How to win in the Gulf’s dynamic consumer and retail sectors

– New patterns of consumer demand are emerging in the Middle East. To align with these shifts and remain competitive, consumer companies... can focus on two priority areas: expanding into new adjacencies and developing personalized offerings.

The growth triathlon: Three pathways to extraordinary growth in the consumer sector

– For consumer companies to grow fast and profitably, they must expand their cores, tap into adjacencies, and ignite breakout businesses—all... at the same time.

Building resilience amid economic uncertainty

Join senior partners Ida Kristensen and Maria Martinez to discuss the concrete changes leaders can make now to not just survive the current inflationary environment, but thrive. Register to learn the actions executives take to strengthen their resilience and achieve next-level performance, now and into the future..

Related Collection


Generation Z

Understanding Gen Z can help retailers, marketers, and leaders seeking to build and maintain sustainable businesses that meet next-generation needs. Explore a special collection to gain insight on Generation Z, and what its rise means for work and society.

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Probing reality and myth in the metaverse

– Despite some skepticism, our recent insights show that Americans of all ages are ready to embrace the metaverse.

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed... focus on operational excellence best practices.

Great service—but who’s paying?

– Consumer goods players are meeting rising service expectations, but they must do more to recover the costs involved.

Japanese luxury shoppers are embracing omnichannel

– Our latest research shows that luxury shoppers in Japan are using online channels while also holding fast to the in-store experience.... How can brands thread the needle?

How consumer-packaged-goods companies can drive resilient growth

– Consumer behavior keeps shifting, the economy is weakening, and inflation remains high. Yet consumer-packaged-goods companies... have the opportunity to thrive amid uncertainty.

Keeping pace with change: Insights from the core of consumer companies

– Insights from nearly 1,500 managers at North American consumer companies pinpoint areas that could improve performance and... make operations more nimble.

Winners take all in global apparel, fashion, and luxury

– Luxury and sportswear have delivered consistently high returns through turbulent years. But outliers from other categories offer... insights into outperformance in a volatile global apparel market.

Resetting the e-commerce model to achieve profitable growth in Europe

– Winning EU consumer goods players are reprioritizing channels and markets to drive online sales, shifting to an online-first playbook,... and investing in tech and specialist talent.

Still feeling good: The US wellness market continues to boom

– Our research shows continued growth of consumer interest in health and wellness, with persistent gaps in certain areas presenting... exciting opportunities for companies to serve unmet consumer needs.

The Next Normal – Could this be a glimpse into life in the 2030s?

– We asked business leaders and McKinsey experts to envision the future of their respective industries. Explore this interactive... for some of their more evocative (and provocative) predictions, from outer-space hotels and gamified movies to car subscriptions and ‘smart’ mannequins.

The Great Uncertainty: US consumer confidence and behavior during inflationary times

РOur latest Consumer Pulse research shows that there’s more pressure than ever on consumer confidence. But despite a general feeling... of pessimism, there are signals of hope in consumer behavior.
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