Consumer Packaged Goods Insights
Featured Insights
Article
What consumer-packaged-goods companies can learn from disruptor brands
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Disruptor-led growth is reshaping nearly every CPG category. Five disruption archetypes—and six defining traits of disruptor brands—offer lessons for incumbents seeking to compete.
The automation curve in agentic commerce
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Agentic AI is increasingly a part of shopping, but not all transactions will be automated in the same way. Here’s what...
An update on European consumer sentiment: Little change, lasting caution
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Consumers in Europe had mixed feelings about their respective economies in the fourth quarter, which translated into cautious...
An update on US consumer sentiment: Pragmatism defines the holidays
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Economic unease, tighter budgets, and modest splurges define the 2025 holiday season. Here’s the latest research from our ConsumerWise...
De minimis disrupted: Managing shifts in duty exemptions
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Changes to de minimis exemptions for low-value items are creating challenges for exporters, logistics organizations, and government...
Podcast
Collection
McKinsey on Consumer and Retail Podcast: Insights from experts on business and management
McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.
MORE INSIGHTS
Article
The $2 trillion global wellness market gets a millennial and Gen Z glow-up
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Our latest Future of Wellness survey finds that distinct consumer segments are catalyzing demand for goods and services in six...
Podcast
How the sporting goods industry can turn uncertainty into opportunity
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A new report, Sporting Goods 2025, explores key themes that will shape the market and highlights consumer trends that...