Consumer Packaged Goods Insights
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Article
State of the Consumer 2025: When disruption becomes permanent
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Five years after the start of the COVID-19 pandemic, consumers’ crisis-era habits have lingered. Here’s what organizations can do to outcompete in the second half of the decade.
Holiday shopping 2025: US consumers hunt for early deals
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They’re concerned about inflation and looking for value, so US consumers are changing their shopping habits this holiday...
A close look at the global beauty industry in 2025
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We asked 15,000 consumers and 100-plus executives for their perspectives on today’s beauty market. In this podcast episode,...
State of Beauty 2025: Solving a shifting growth puzzle
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As momentum cools and definitions of beauty expand, beauty players face a new mandate: Win over skeptical consumers, recalibrate...
An update on US consumer sentiment: Settling in for a tepid holiday season
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Early shopping, generational shifts, and the rise of practical gifting redefine consumers’ approaches for the 2025 holiday...
Podcast
Collection
McKinsey on Consumer and Retail Podcast: Insights from experts on business and management
McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.
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Article
The $2 trillion global wellness market gets a millennial and Gen Z glow-up
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Our latest Future of Wellness survey finds that distinct consumer segments are catalyzing demand for goods and services in six...
Podcast
How the sporting goods industry can turn uncertainty into opportunity
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A new report, Sporting Goods 2025, explores key themes that will shape the market and highlights consumer trends that...