Insights on Consumer Packaged Goods

Featured publications


CPG operations—How to win in a rapidly changing environment

– This compendium summarizes current trends in the consumer-goods sector, its implications for supply chains, and how leaders are... adapting to the challenging environment, both from the end-to-end perspective and within each of the relevant functions.

McKinsey on Consumer and Retail Podcast: Insights from experts on business and management

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries.... Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

Featured Insights


Survey: Growth for top performers among mid-cap consumer companies

– Top performers among mid-cap consumer companies in Europe grow by outperforming in the core, moving into attractive adjacencies, and by very selectively launching new businesses.

Driving growth in consumer goods through programmatic M&A

– Companies that take a programmatic approach to M&A deals outperform their peers, but this strategy requires differentiated... capabilities and effective execution.

For love of meat: Five trends in China that meat executives must grasp

– Serving China’s huge and growing meat market requires a deep understanding of its shifting meat consumption profile.

The secret formula for growing midcap consumer companies

– Eric Melloul, managing director of the investment group Verlinvest, shares his perspective on building a long-term growth portfolio... in the consumer sector.

How US consumer behavior is changing: Insights for CPG companies

– With inflation at record highs and consumer sentiment at record lows, consumer-packaged-goods companies need to sharpen their... brands’ value propositions and invest in innovation.

The state of grocery retail around the world

– A survey of more than 30,000 consumers and 100 grocery CEOs reveals the challenges—and opportunities—that grocery... retailers face today.

A three-part recipe for business growth in the consumer sector

– Matt Leeds, a partner at consumer-focused private-equity group L Catterton, details a trio of winning strategies for... growth.

How Europe’s CPG leaders can navigate inflation

– With inflation persisting, consumer-packaged-goods manufacturers can’t rely on the strategies that got them through the... past two years. It’s time for a reset.

Reducing food loss: What grocery retailers and manufacturers can do

– An estimated $600 billion worth of food is lost during or just after harvest. Can manufacturers and grocers do anything about... it? Definitely—and it will be good for business, people, and the planet.

Building resilience amid economic uncertainty

Join senior partners Ida Kristensen and Maria Martinez to discuss the concrete changes leaders can make now to not just survive the current inflationary environment, but thrive. Register to learn the actions executives take to strengthen their resilience and achieve next-level performance, now and into the future..

Related Collection


Generation Z

Understanding Gen Z can help retailers, marketers, and leaders seeking to build and maintain sustainable businesses that meet next-generation needs. Explore a special collection to gain insight on Generation Z, and what its rise means for work and society.

Want to learn more about how we help clients in Consumer Packaged Goods?



Probing reality and myth in the metaverse

– Despite some skepticism, our recent insights show that Americans of all ages are ready to embrace the metaverse.

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed... focus on operational excellence best practices.

Consumers care about sustainability—and back it up with their wallets

– A joint study from McKinsey and NielsenIQ examines sales growth for products that claim to be environmentally and socially responsible.

Similar yet different: Meet today’s consumer of dairy and alternatives

– Five insights from McKinsey’s 2022 US Dairy Consumer Survey reveal how dairy consumption is changing.

Crafting an omnichannel value proposition for the e-grocery revolution

– Shifting consumer attitudes have accelerated the trial and adoption of e-grocery, with implications for omnichannel strategy.

How grocers could use sustainability to transform Asian food systems

– Grocers need to develop sustainability transition plans and think more broadly about the role they can play in encouraging change... across the full value chain.

The execution imperative for European consumer-goods companies

– Our latest survey reveals the critical sales and marketing practices that help consumer-goods companies achieve commercial excellence... and deliver profitable growth.

Uneven impacts: Australian consumers and inflation

– Barely out of the disruptions of COVID-19, the Australian consumer has hit new turbulence in the form of significant inflation,... mortgage rate rises, and energy price spikes driven (in part) by unstable geopolitical circumstances.

Great service—but who’s paying?

– Consumer goods players are meeting rising service expectations, but they must do more to recover the costs involved.

Japanese luxury shoppers are embracing omnichannel

– Our latest research shows that luxury shoppers in Japan are using online channels while also holding fast to the in-store experience.... How can brands thread the needle?

How consumer-packaged-goods companies can drive resilient growth

– Consumer behavior keeps shifting, the economy is weakening, and inflation remains high. Yet consumer-packaged-goods companies... have the opportunity to thrive amid uncertainty.
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