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Insights on Consumer Packaged Goods

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Perspectives on retail and consumer goods, Number 8

– The eighth edition contains our latest thinking on the topics that matter most to retail and Consumer Goods leaders.

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed... focus on operational excellence best practices.

Featured Insights


What got us here won’t get us there: A new model for the consumer goods industry

– COVID-19 is amplifying 12 trends that have been disrupting consumer goods for the last decade. Leaders will adopt a new model for ‘where to play’ and ‘how to win’ that gets their evergreen brands on the right side of the trends and helps their small brands scale up more quickly. Together these changes will fuel the next generation of industry growth.

GSK’s Brian McNamara on the business impact of COVID-19

– The CEO of GlaxoSmithKline Consumer Healthcare discusses the global challenges and possibilities of the next normal and the shifts now underway in consumer behavior.

Consumer organization and operating models: Bold moves for the next normal

– Consumer companies must make bold decisions to withstand disruptions brought on by the pandemic.

What consumer-goods sales leaders must do to emerge stronger from the pandemic

– The COVID-19 crisis has transformed how people shop and how retailers sell. In response, consumer-goods manufacturers and retailers must build new capabilities and change how they operate.

Will innovation finally add up for consumer-goods companies?

– In a changing landscape, companies can better meet consumers’ needs by understanding the true value of innovation.

Meet Generation Z: Shaping the future of shopping

– The newest consumer generations—Gen Z and millennials—are upturning retailers’ expectations. Here’s how—and... what to do about it.

The consumer sector in 2020 and beyond

– In this video, McKinsey senior partners Liz Hilton Segel and Sajal Kohli reflect on how the COVID-19 crisis is transforming the... consumer and retail industries. A transcript of their remarks follows below.

How CPG companies can sustain profitable growth in the next normal

– After safeguarding their employees and businesses from COVID-19, consumer companies must develop new strategies to find micropockets... of growth amid changing consumer preferences and market dynamics.

Global surveys of consumer sentiment during the coronavirus crisis

– Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.

Coronavirus: Leading through the crisis

Insights on how organizations can respond, and what happens next


Consumer 2030: Western Europe

The consumer packaged goods industry is changing rapidly. While emerging markets receive a lot of attention, mature markets like Western Europe also face significant changes. Watch this video to learn more, and read our accompanying article, “Western Europe’s consumer-goods industry in 2030.”

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Redefining value and affordability in retail’s next normal

– Most US consumers are worried about the economy. Grocers, mass retailers, convenience stores, and drugstore chains will need to... carefully refine their value strategies.

Time for change: How to use the crisis to make fashion sourcing more agile and sustainable

– COVID-19 has sent shockwaves through the fashion industry’s global sourcing and production operations. A survey of sourcing executives... reveals their immediate response to the crisis and details strategies to reshape sourcing for a demand-driven, sustainable future.

The young and the restless: Generation Z in America

– Connected and exuberant, the newest consumer generation in the United States is beginning to define itself.

The Chinese consumer: Resilient and confident

– In this podcast, two China-based McKinsey partners impart advice on how companies can succeed in China’s fast-recovering... consumer market.

The value pitch: The importance of team value management

– Football is a business unlike any other. While money is important, the winning formula is more about the sound management of a... club’s most important asset: its team.

Thriving in Latin America’s next normal: Commercial excellence in CPG

– Our latest survey shows that the region’s leading consumer-packaged-goods companies are agile, collaborative, data driven,... and digital in their commercial approach.

Reinvigorating growth in the consumer-goods industry

– In this episode of the McKinsey on Consumer and Retail podcast, three senior partners discuss the changes that will fuel... the next generation of growth for consumer-packaged-goods companies.

What matters now in the consumer sector

– Sajal Kohli, who leads McKinsey’s work in the consumer sector globally, discusses the actions that retailers and consumer-goods... companies can take to thrive in the next normal.

Connectivity with the consumer: The Honest Company’s formula for growth

– In his third year as the CEO of Honest, consumer-goods veteran Nick Vlahos has big plans for the fast-growing maker of baby and... beauty products.

Understanding and shaping consumer behavior in the next normal

– Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies... must leverage deep consumer insights.

The next normal in retail: Charting a path forward

– To succeed after COVID-19, retailers must assess their revenue management practices, operating models, digital capabilities, capital... investments, and M&A strategies—then make bold moves to transform themselves.
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