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Insights on Consumer Packaged Goods

Article

What got us here won’t get us there: A new model for the consumer goods industry

– COVID-19 is amplifying 12 trends that have been disrupting consumer goods for the last decade. Leaders will adopt a new model for ‘where to play’ and ‘how to win’ that gets their evergreen brands on the right side of the trends and helps their small brands scale up more quickly. Together these changes will fuel the next generation of industry growth.

Meet Generation Z: Shaping the future of shopping

– The newest consumer generations—Gen Z and millennials—are upturning retailers’ expectations. Here’s how—and what to do about it.

The consumer sector in 2020 and beyond

– In this video, McKinsey senior partners Liz Hilton Segel and Sajal Kohli reflect on how the COVID-19 crisis is transforming the consumer and retail industries. A transcript of their remarks follows below.

How CPG companies can sustain profitable growth in the next normal

– After safeguarding their employees and businesses from COVID-19, consumer companies must develop new strategies to find micropockets of growth amid changing consumer preferences and market dynamics.

Redefining value and affordability in retail’s next normal

– Most US consumers are worried about the economy. Grocers, mass retailers, convenience stores, and drugstore chains will need to carefully refine their value strategies.
Article

Consumer organization and operating models for the next normal

– Many consumer-goods companies and retailers have risen to the challenges presented by the pandemic. Seven core practices can help... them keep what has worked and prepare for what lies ahead.
Article

Staying ahead of the B2B ecosystem disruption in emerging Asia

– Consumer-goods companies in Asian emerging markets are turning to data, analytics, and digital solutions to realize value in traditional... trade.
Collection

Global surveys of consumer sentiment during the coronavirus crisis

– Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
Article

Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis

– Even in countries that have partially reopened, consumer optimism remains muted and spending intent is still below pre-crisis... levels.

Coronavirus: Leading through the crisis

Insights on how organizations can respond, and what happens next

Featured publications

Issue

Perspectives on retail and consumer goods, Number 8

– The eighth edition contains our latest thinking on the topics that matter most to retail and Consumer Goods leaders.
Collection

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed... focus on operational excellence best practices.

Video

Consumer 2030: Western Europe

The consumer packaged goods industry is changing rapidly. While emerging markets receive a lot of attention, mature markets like Western Europe also face significant changes. Watch this video to learn more, and read our accompanying article, “Western Europe’s consumer-goods industry in 2030.”

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MORE INSIGHTS

Report

Time for change: How to use the crisis to make fashion sourcing more agile and sustainable

– COVID-19 has sent shockwaves through the fashion industry’s global sourcing and production operations. A survey of sourcing executives... reveals their immediate response to the crisis and details strategies to reshape sourcing for a demand-driven, sustainable future.
Article

The young and the restless: Generation Z in America

– Connected and exuberant, the newest consumer generation in the United States is beginning to define itself.
Podcast

What matters now in the consumer sector

– Sajal Kohli, who leads McKinsey’s work in the consumer sector globally, discusses the actions that retailers and consumer-goods... companies can take to thrive in the next normal.
Interview

Connectivity with the consumer: The Honest Company’s formula for growth

– In his third year as the CEO of Honest, consumer-goods veteran Nick Vlahos has big plans for the fast-growing maker of baby and... beauty products.
Article

Understanding and shaping consumer behavior in the next normal

– Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies... must leverage deep consumer insights.
Collection

The Next Normal – The future of business: Reimagining 2020 and beyond

– In this special edition of The Next Normal, McKinsey senior partners envision how the COVID-19 crisis will transform... entire industries in the coming 12 to 18 months.
Article

The next normal in retail: Charting a path forward

– To succeed after COVID-19, retailers must assess their revenue management practices, operating models, digital capabilities, capital... investments, and M&A strategies—then make bold moves to transform themselves.
Article

US small-business recovery after the COVID-19 crisis

– Improving operations and adapting business models can help small businesses in many industries recover. Finding the cash to do... so may be a stretch.
Article

US food supply chain: Disruptions and implications from COVID-19

– Changes in consumer behavior continue to ripple through the US food and agricultural supply chains. What should companies do... now?
Article

The next normal in consumer: Implications for Consumer Goods M&A

– Lessons from the global financial crisis teach us that consumer goods companies should consider an active approach to M&A,... adapted to the current context, to emerge stronger in the next normal.
Article

Revenue growth management in the COVID-19 crisis

– The fundamentals of revenue growth management remain, but CPG companies will need to pivot fast to respond to the crisis and lay... the groundwork for the next phase.
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