Four Lenses of Insight: Where to Play
Category and channel value pools
Capabilities to win
Three growth pathways: How to win
Expand the core
Innovate into adjacencies
Ignite breakout businesses
Co-Leads McKinsey’s Growth, Marketing & Sales Practice for consumer goods, and works with consumer-goods and retail companies...
Leads consumer growth topics with CMOs and heads of sales at consumer and healthcare companies
Defines consumer-backed growth strategies for leading CPG companies that drive revenue uplift, leveraging advanced analytics...