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Ryan Murphy

Senior PartnerAtlanta

Co-Leads McKinsey’s Growth, Marketing & Sales Practice for consumer goods, and works with consumer-goods and retail companies more broadly to accelerate growth and deliver commercial capability transformations

Ryan is based in Atlanta and works with consumer-goods, retail, and other consumer-facing companies. He co-leads McKinsey’s Growth Marketing & Sales Practice for the consumer-goods sector globally. Ryan focuses his work with companies and their leaders on building and implementing long-term strategies, driving commercial excellence, embedding revenue-growth management capabilities, digitizing businesses, and realizing the full potential of data and advanced analytics and AI.

Examples of his work include the following:

  • accelerating the growth trajectories of multiple consumer goods and retail companies via revenue-growth management strategy development and technology enablement
  • developing and launching breakout businesses for consumer-goods and retail leaders, including new category entry and scaling, and from-scratch new business builds and launches
  • transforming digital and analytics capabilities of multiple consumer-goods and retail companies
  • defining and executing international growth strategies, including identifying markets for entry and expansion and building market-specific playbooks to scale
  • redesigning and standing-up commercial organizations and processes to unlock growth

Published work

A multi-lens approach to finding growth in consumer goods,” McKinsey & Company, July 2023

The execution imperative for European consumer-goods companies,” McKinsey & Company, December 2022

Winning with commercial excellence: Ten lessons for consumer goods,” McKinsey & Company, June 2022

Charting a winning course for CPG value creation,” McKinsey & Company, November 2021

How CPG companies can sustain profitable growth in the next normal,” McKinsey & Company, July 2020

Revenue growth management in the COVID-19 crisis,” McKinsey & Company, May 2020

Rapidly forecasting demand and adapting commercial plans in a pandemic,” McKinsey & Company, April 2020

How analytics can drive growth in consumer-packaged-goods trade promotions,” McKinsey & Company, October 2019


Harvard Business School

University of Virginia School of Engineering and Applied Science
BS, systems and information engineering