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Pieter Reynders


Leads growth, strategy, operating model and transformation programs for consumer companies, driving step-changing revenue and margin growth and establishing new sustainable sources of revenue

Pieter leads McKinsey’s Revenue Growth Management practice in the EMEA region. With more than a decade of experience addressing the dynamics and challenges of the consumer industry, he supports consumer companies by helping leaders pursue growth, set new strategies, and execute successful transformations.

Pieter works with companies globally, and he has extensive experience across Europe, North America, and Africa. His areas of expertise include optimizing pricing and promotions, addressing portfolio opportunities, setting channel strategies, building digital and analytics platforms to support growth, and resetting operating models to drive growth. He leads both large, holistic transformations and targeted programs.

Examples of his recent client work include:

  • leading a strategic growth program for a global food company, across revenue growth management, portfolio and innovation
  • leading a holistic transformation program for a food company across all business lines, achieving both growth and cost reduction targets
  • leading a full operating model transformation program for a food company
  • directing a comprehensive growth program for a disruptive foods company that improved revenue growth management, sales and distribution, marketing, innovation, and operating model
  • establishing a digital and analytics growth model for a global food company
  • directing a revenue growth program for a global beauty and personal care company across, defining innovative opportunities and improving salesforce execution
  • building an eCommerce strategy for a global apparel company
  • defining the strategy and growth model for a global beverage company

Pieter publishes frequently on topics related to growth and commercial excellence for consumer-facing companies. Before joining McKinsey, he worked at Anheuser-Busch InBev in Belgium and in the Czech Republic.

Published work

The execution imperative for European consumer-goods companies,” McKinsey & Company, December 2022

How Europe’s CPG leaders can navigate inflation,” McKinsey & Company, September 2022

Revenue growth management: Unlocking value in foodservice,” McKinsey & Company, March 2022

Revenue growth management: The time is now,” McKinsey & Company, August 2021

How precision revenue growth management transforms CPG promotions,” McKinsey & Company, June 2021

Revenue growth management: The next horizon,” McKinsey & Company, October 2019

Past experience

Anheuser-Busch InBev


University of Leuven, Belgium
M.Sc., business engineering