The beauty industry is a dynamic space and the sector has experienced strong growth in the past few years, driven by consumers’ engagement in the category and unprecedented product and marketing innovation. We advise companies across the beauty ecosystem, from large, established companies and retailers to small, disruptive brands and contract manufacturers on how to navigate this shifting landscape and successfully position themselves in the category.
- Predictive-growth navigator: accurately projects demand and consumption for specific categories and markets using advanced machine-learning models to combine McKinsey Global Institute macroeconomic scenarios and consumer insights. It can be tailored to a variety of categories and markets including VMS specific applications.
- Periscope for consumer goods: improves return on sales through better pricing, promotions, assortment, and performance management.
- Commercial-excellence benchmarking: identifies winning marketing and sales best practices by linking consumer-packaged goods company actions to results seen in the market.
- Leap by McKinsey: works with established organizations to imagine, build, and scale new businesses, and develop the capabilities needed to do it again and again.
