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Chris Enger


Defines consumer-backed growth strategies for leading CPG companies that drive revenue uplift, leveraging advanced analytics and machine learning

As an advanced insights leader for Periscope by McKinsey, Chris maps consumer behavior to help CPG clients build new growth strategies using smart analytics tools to find pockets of growth in a mature market. He helps clients spot new white spaces, simulate new products, and optimize pricing, promotions, and assortments.

Chris developed our best-in-class transferable revenue growth management (RGM) and machine-learning segmentation approach, contributing hugely to our IP, and is currently spearheading the development of a cloud-based tool for clients to rapidly identify emerging trends, model innovative products, and maximize marketing spending across their portfolios.

Examples of Chris’ recent client work include:

  • Guiding a multi-year growth transformation for a leading quick service restaurant (QSR), resulting in > $40bn market capitalization
  • Developing the pricing strategy for a major skin care company
  • Driving the portfolio strategy and spending optimization for a childcare company
  • Leading category strategy and assortment optimization for a North American food company
  • Designing a new product-innovation strategy for a North American spice company
  • Defining a market-map-based assortment for a global cosmetics company
  • Formulating an in-store marketing and brand-optimization strategy for a beverage player
  • Creating a pricing strategy for a discount retailer

Prior to joining McKinsey, Chris worked for the Altria Group for 10 years across the marketing, pricing, analytic, and strategy functions.

Published work

A multi-lens approach to finding growth in consumer goods,” McKinsey & Company, July 2023


University of Connecticut
MS, economics
MBA, business administration & management