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Simon Land

Senior PartnerDüsseldorf

Simon Land

Senior PartnerDüsseldorf

Helps consumer-goods companies in both developed and emerging markets shape and execute growth strategies

Simon is a core member of McKinsey’s Consumer Packaged Goods Practice in Europe and coleads the firm’s revenue-growth-management work globally. He serves some of the most iconic consumer-goods companies across categories on a variety of issues, including revenue-growth management, key-account management, routes to market, and commercial-operating-model redesign.

Simon’s experience includes holistic growth-transformation projects in developed markets throughout Eastern and Western Europe, as well as in select developing and emerging markets, such as Nigeria and Russia.

Examples of his recent client work include the following:

  • building a global, multicategory consumer company’s competitive edge in revenue-growth management across different countries and categories, delivering €150 million in bottom-line impact
  • designing and implementing a growth-transformation curriculum and capability-building approach for more than one thousand marketing and sales practitioners across key global markets of a multinational food player
  • developing a leading, global beverage company’s strategies for revenue-growth management and underlying operating models across various Eastern and Western European countries, delivering a plan for more than €500 million in top-line growth
  • developing a new commercial-coverage and -growth strategy and a corresponding commercial operating model for a global tobacco company

Published work

European consumer companies are seeking growth at a volatile moment,” McKinsey & Company, June 2023

The execution imperative for European consumer-goods companies,” McKinsey & Company, December 2022

The growth triathlon: Three pathways to extraordinary growth in the consumer sector,” McKinsey & Company, August 2022

How precision revenue growth management transforms CPG promotions,” McKinsey & Company, June 2021

Revenue growth management in the COVID-19 crisis,” McKinsey & Company, May 2020

Akzente: Wachstumsmotor Vertrieb, McKinsey & Company, December 2016

The sales practices of Europe's leading consumer-goods companies,” McKinsey & Company, November 2016

New frontiers in customer and channel management: Learning from the winners, McKinsey & Company and Nielsen, 2016


RWTH Aachen University
PhD, business

ESB Business School, Reutlingen University
MA, international business administration

Northeastern University
BSc, finance, international business administration