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Simon Land

Partner, Düsseldorf
Helps consumer-goods companies in both developed and emerging markets to shape and execute growth strategies

About Simon

Simon is a core member of McKinsey’s Consumer Packaged Goods Practice in Europe and leads our sales and pricing work for consumer-goods companies in Europe, the Middle East, and Africa. He serves some of the most iconic consumer-goods companies across categories on issues including revenue-growth management, key-account management, route to market, and commercial operating-model redesign.

Simon’s experience includes projects in developed markets throughout Western and Eastern Europe, as well as in developing and emerging markets, such as Russia and Nigeria.

Examples of his recent client work include the following:

  • building a competitive edge in revenue-growth management for a global multicategory consumer company across different countries and categories, delivering €150 million in bottom-line impact
  • developing strategies for revenue-growth management and underlying operating models for a leading global beverage company across various Western and Eastern European countries, delivering a plan for more than €500 million in top-line growth
  • developing a new commercial coverage and growth strategy and corresponding commercial operating model for a global tobacco company, including marketing and sales and a local, regional, and global setup

Published work

Akzente: Wachstumsmotor Vertrieb, McKinsey & Company, December 2016

The sales practices of Europe's leading consumer-goods companies,” McKinsey & Company, November 2016

New frontiers in customer and channel management: Learning from the winners, McKinsey & Company and Nielsen, 2016


RWTH Aachen University
PhD, business

ESB Business School, Reutlingen University
MA, international business administration

Northeastern University
BSc, finance, international business administration