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Marketing & Sales

Helping clients grow faster than the market

Our people

Liz Hilton Segel

Senior Partner, New York
Drives revenue growth and profit improvement for companies in consumer-facing industries by partnering with clients on transformations, including...

Jesko Perrey

Senior Partner, Düsseldorf
Helps clients deliver above-market growth by transforming their marketing and sales capabilities. Leads our Marketing and Sales Practice globally

Dennis Spillecke

Senior Partner, Cologne
Coleads the Marketing & Sales Practice in Western Europe and helps clients to run customer-centric transformations, build marketing analytics...

Eric Hazan

Senior Partner, Paris
Coleads the Marketing & Sales Practice in Western Europe and brings extensive knowledge of strategic marketing, as well as digital transformations...

Alexander Sukharevsky

Senior Partner, Moscow
Leads McKinsey Digital and our commercial work in Africa, the CIS, the Middle East, and Turkey, shaping commercial and digital transformations...

Brian Gregg

Senior Partner, San Francisco
Enables clients to achieve above-market growth by combining advanced analytics, consumer insights, and agile operating models to power commercial...

Rock Khanna

Senior Partner, Chicago
Co-leads McKinsey’s solutions, a vibrant portfolio of assets combining the firm’s functional and industry expertise with proprietary data sets...

Aimee Kim

Senior Partner, Seoul
Leads our Marketing & Sales Practice in Asia, the Consumer Packaged Goods and Retail Practices in Korea and Japan, and is the regional leader...

FEATURED CAPABILITIES

Periscope

Periscope accelerates commercial transformations and ensures lasting performance improvement, driving a 2–7 percent increase in return on sales.

Consumer Marketing Analytics Center

We accelerate your company’s ability using advanced analytics to translate insights from big data into actions for your consumer-facing marketing organization.

Marketing Solutions

McKinsey’s Marketing Solutions were made with the marketer in mind. These tools translate complex marketing return-on-investment (ROI) data into simple designs and visualizations to help marketers across widespread organizations do what they are supposed to do with data: make better decisions.

IMPACT STORIES

Logistics company builds value by consolidating brands

Campaign focused on developing a consistent global portfolio helps create a Top 100 global brand.

Targeted online marketing programs boost customer conversion rates

Cross-selling and category-penetration techniques yield a 20 percent jump in sales and a 30 percent increase in profits.

Understanding the customer's true preferences to improve profits

Migrating banking customers to more profitable products increases checking account revenues by 20 percent.

Finding out where consumers make their decisions

A consumer electronics maker's targeted investment in digital media sells out the product as part of a first phase to build a more effective marketing organization.

FEATURED PUBLICATION

Book

Marketing Performance: How Marketers Drive Profitable Growth

Drive marketing ROI with an investor’s mindset and a proven toolkit

Featured event

Event

What CEOs really think about marketing, creativity, and growth

Join McKinsey at Cannes Lions to hear our latest findings on how to quantify the impact of creativity and track the evolution of its definition.

MORE FROM THIS PRACTICE

Interested in a career in Marketing & Sales?

We are currently looking for experienced professionals across all marketing and sales disciplines.

Connect with our Marketing & Sales Practice