We help leaders realize meaningful growth transformations so that companies can deliver substantial value today and tomorrow.
Featured case studies
Reckitt’s bold ambition harnessing AI to redefine revenue growth management
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Reckitt partnered with McKinsey to embed AI into revenue growth management, driving predictive pricing and profit—an executive...
How Türkiye is transforming into a digital and sustainable manufacturing hub
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Turkish Employers’ Association of Metal Industries partnered with McKinsey to establish MEXT, a tech center that equips...
Empowering telecom employees with personalized AI-powered training and coaching tools
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Deutsche Telekom worked with McKinsey experts and QuantumBlack, AI by McKinsey, to build and launch a capability building engine...
Tech that moves everything
There’s tech. Then there’s tech that reimagines and rewires organizations - powered by people, built with AI, and proven to create lasting value.
Our people
Julien Boudet
Senior PartnerSouthern California
Advises consumer-focused companies on marketing, e-commerce, and operations, driving the digital transformation of their business...
Vincent Cremers
Senior PartnerSeoul
Serves clients on transformational issues across a number of sectors in Asia, Europe, the Middle East, and North America
Bo Finneman
Senior PartnerMiami
Advises clients on growth topics including brand positioning, product design, and go-to-market activities such as pricing and...
Tjark Freundt
Senior PartnerHamburg
Co-leads McKinsey’s Growth, Marketing & Sales Practice globally and in Europe and helps organizations achieve sustainable, inclusive...
Jeff Hart
Senior PartnerHouston
Applies advanced analytics to enhance core commercial and operational processes, enabling performance improvements for core industrial...
Zachary John
Senior PartnerSeattle
Leads McKinsey’s global Pricing & Margin Management Practice and Periscope by McKinsey; shapes merchandising and revenue growth...
Greg Kelly
Senior PartnerAtlanta
Formerly led McKinsey’s Growth, Marketing & Sales Practice globally and drives transformational growth for consumer and retail...
Jan-Christoph Köstring
Senior PartnerMunich
Co-leads McKinsey’s Sciences for Growth globally, innovating our clients’ marketing & sales (M&S) approaches and accelerating...
Nicolas Maechler
Senior PartnerParis
Global leader of our work in customer experience, and leads our Marketing & Sales Practice in France
Steve Reis
Senior PartnerAtlanta
Co-leads McKinsey’s Growth, Marketing & Sales Practice globally and in North America, where he assists companies to achieve above-industry...
Stephan Zimmermann
Senior PartnerBay Area
Helps companies with substantial online operations find Internet-based consumer insights, manage the customer life cycle, and...
FEATURED CAPABILITIES
Periscope by McKinsey
The Periscope platform combines world-class intellectual property, prescriptive analytics and cloud-based tools with expert support and training to drive revenue growth now and into the future.
CustomerOne
We combine human understanding with AI-powered analytics to reveal customer insights, identify opportunities for growth, and deliver lasting impact at speed.
Experience DNA
A data and analytics platform to maximize the value of customer experience management and design.
Marketing Solutions
Get cutting-edge insights into consumer behavior, brand perception, and innovation opportunities and make data-driven decisions to optimize marketing spend and personalize customer communication so that you can drive sustainable growth and outperform competitors
Consumer Marketing Analytics Center
We accelerate your company’s ability using advanced analytics to translate insights from big data into actions for your consumer-facing marketing organization.
IMPACT STORIES
Logistics company builds value by consolidating brands
Campaign focused on developing a consistent global portfolio helps create a Top 100 global brand.
Targeted online marketing programs boost customer conversion rates
Cross-selling and category-penetration techniques yield a 20 percent jump in sales and a 30 percent increase in profits.
Understanding the customer's true preferences to improve profits
Migrating banking customers to more profitable products increases checking account revenues by 20 percent.
Finding out where consumers make their decisions
A consumer electronics maker's targeted investment in digital media sells out the product as part of a first phase to build a more effective marketing organization.
FEATURED PUBLICATION
Book - Practices Capabilities
Marketing Performance: How Marketers Drive Profitable Growth
Drive marketing ROI with an investor’s mindset and a proven toolkit
MORE FROM THIS PRACTICE
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