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Tjark Freundt

Senior PartnerHamburg

Leads McKinsey’s Growth, Marketing & Sales Practice in Europe and helps organizations achieve sustainable, inclusive growth and customer centricity

Tjark leads our Growth, Marketing & Sales Practice in Europe and is a member of our European leadership team. With more than 20 years of experience and deep expertise in holistic growth transformations, marketing, and sales, his focus is on serving logistics, retail, and energy companies. Tjark’s client projects are situated primarily in Europe, the Middle East, and the United States.

Examples of Tjark’s recent client experience include the following:

  • business building for an eMobility ecosystem including partnerships, sales, and delivery
  • leading the retail transformation of a UK energy company, cutting costs by more than 25 percent, reorganizing the company, divesting noncore activities, and mounting top-line growth initiatives
  • spearheading the launch and management of a brand for a large pan-European energy incumbent, resulting in more than 50 percent awareness after six months, a distinctive image profile, and an award
  • supporting the commercial transformation of a global shipping line, yielding an industry-leading margin position and sharp growth in size and profitability
  • developing new software as a service (SaaS) offering in travel for hoteliers
  • developing a new-way-of-working program in energy, significantly increasing customer and employee satisfaction while reducing cost to serve by more than 15 percent

Published work

How to navigate pricing during disinflationary times,” McKinsey & Company, May 2024

How playing offense on sustainability can power e-commerce performance,” McKinsey & Company, March 2024

Growth and resilience through ecosystem building,” McKinsey & Company, May 2023

An explicit choice: Three leaders on making the decision to grow,” McKinsey & Company, August 2022

Choosing to grow: The leader’s blueprint,” McKinsey & Company, July 2022

Mega-Macht Marke: Bleibende Werte in wechselvollen Zeiten [Mega-power brands: Lasting values in changing times],” Redline Verlag, December 2020

What matters in customer-experience transformations,” McKinsey & Company, July 2019


HHL Leipzig Graduate School of Management
PhD, marketing
MA, business administration