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Customer Experience

We partner with our clients to deliver superior experiences, value, and growth, by focusing on their most important asset: their customers.

Featured Insights

How the operating model can unlock the full power of customer experience

– By embedding customer experience within the organization and its operating model, companies can provide superior customer experience and realize tangible business impact.

CX without design only gets you halfway

– When mapping out the customer journey, combining traditional CX practices with user-centered design processes has proven to bring the greatest value.

Six customer experience pitfalls to avoid

– To successfully enhance customer experience, companies need to build the right organizational capabilities and culture to plan, execute, and sustain the transformation.

The new key to automotive success: Put customer experience in the driver’s seat

– Customer experience has replaced hardware engineering prowess as carmakers’ critical battleground. Here’s how incumbent brands can effect a bold, fast transformation.

Sign up now: Creating consumer—and business—value with subscriptions

– Done right, subscription businesses can provide consumers with value, convenience, and personalized offerings while fostering stability and growth.

Special insights

Download our entire collection examining how companies can create competitive advantage by putting customers first and managing their journeys.
Compendium | Number 2, June 2017

Customer experience: New capabilities, new audiences, new opportunities

Compendium | Number 1, Winter 2016

Customer experience: Creating value through transforming customer journeys

Featured Capability

Experience DNA

A data and analytics platform to maximize the value of customer experience management and design.


Executive Briefing - McKinsey Quarterly

The CEO guide to customer experience

– Companies that create exceptional customer experiences can set themselves apart from their competitors.

Putting the customer first


Adapting customer experience in the time of coronavirus

– Care, creative thinking, and new tools can address customers’ acute needs today and forge stronger ties in the post-COVID-19 era.

Building security into the customer experience

– Companies need to secure their digital channels against malicious attackers—without creating a negative experience for their customers.

Adapting to the next normal in retail: The customer experience imperative

– The COVID-19 crisis has led to dramatic shifts in consumer behavior. Retailers will have to work hard to meet ever-evolving customer... experience requirements in order to win and remain relevant.

Service industries can fuel growth by making digital customer experiences a priority

– Retailers’ ever-more tailored online experiences continue to define new norms, carrying consumers’ expectations for... other sectors along with them.
Article - McKinsey Quarterly

The public sector gets serious about customer experience

– As public expectations rise, government agencies are doubling down on improving service delivery to delight their customers.



Avoiding the seven deadly sins of customer-experience transformations

– Efforts to improve the customer experience can deliver tremendous value, but temptations that can undo good intentions lurk in... any change program. Resist seven common missteps.

How good is your company’s internal customer experience?

– To excel with customers, frontline employees need high-level service from core support functions. Société Générale’s... group head of corporate resources and innovation explains how to achieve such symmetry.

Lifting customer experience at an elevator company

– Pierre Liautaud, executive vice president at Finnish elevator maker KONE, describes the critical role of frontline teams in navigating... complex business-to-business (B2B) customer-experience relationships.

Digitizing customer journeys and processes: Stories from the front lines

– These company examples highlight what some leaders are doing to build new customer experiences.

Measuring and managing customers


Four ways to shape customer-experience measurement for impact

– Too many companies are themselves unhappy customers when it comes to building measurement systems. Here’s how to make better... investments.

Customers’ lives are digital—but is your customer care still analog?

– Digital customer care is still new territory for many companies. They can learn a lot from the natives.

From touchpoints to journeys: Seeing the world as customers do

– To maximize customer satisfaction, companies have long emphasized touchpoints. But doing so can divert attention from the more... important issue: the customer’s end-to-end journey.

Are you really listening to what your customers are saying?

– Too many companies squander the treasure that is customer feedback. The solution is systematically measuring the customer’s... voice and integrating it into a culture of continuous feedback.

What are the top ten ways airports fail customers?



Bringing superior customer experience to business-to-business relationships

B2B dealings are complex. McKinsey partner Nicolas Maechler illustrates how customer-centric strategy can help

Improving the customer experience

McKinsey senior partner Kevin Neher explains how companies can meet changing customer expectations.

What is a customer journey?

McKinsey senior partner Alex Singla illustrates how a simple insurance claim provides multiple chances to build customer satisfaction.

Linking customer experience to business outcomes

McKinsey partner Alfonso Pulido explores why a customer's end-to-end experience is the best gauge of their overall satisfaction.

Seeing through customers’ eyes

McKinsey partner Ron Ritter explores the challenges and benefits that come when companies truly put customers first.

Transforming customer experience

McKinsey senior partner Ewan Duncan explains why committed leadership is essential to orchestrate a comprehensive customer-centric makeover.