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Victoria Bough


Guides clients across the globe in launching and leading customer experience transformations

As a partner in McKinsey’s Marketing & Sales Practice, Victoria helps clients design and execute customer experience transformations. She also leads the firm's portfolio of customer experience technology assets that accelerate the impact of transformation programs.

Before joining McKinsey, Victoria launched and led the global consulting business for Forrester Research, where she created new practices to deliver asset-enabled consulting services. Prior to that role, she led Forrester’s global customer experience practice. She started her career as a management consultant at Kearney, where she led cross-functional engagements for companies in the technology and consumer products sectors.

Published work

Experience-led growth: A new way to create value,” McKinsey & Company, March 2023

The three building blocks of successful customer-experience transformations,” McKinsey & Company, October 2020


Harvard Business School

Georgetown University
MS, foreign service