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Tiffany Kwok


Brings deep advanced analytics expertise and experience in data and analytics transformation focused on consumer-facing industries, including insurance and retail companies

Tiffany is one of the leaders of QuantumBlack, AI by McKinsey in Asia. She is a statistician and advanced-analytics expert with more than ten years’ experience in helping insurance and consumer companies use data to optimize profit, maximize performance, solve critical business issues, and identify new insights.

Tiffany and her teams look beyond the delivery of technology to help clients develop the skills and capabilities they need to sustain their analytics advantage in the long term, shaping their analytics agenda around the world.

Examples of her recent client work include the following:

  • leveraging advanced analytics for credit collection at a Japan-based consumer finance company, revolutionizing the way its operators work and improving its profit-and-loss ratio
  • leading a Japanese retailer’s data and analytics transformation, including developing a price optimization engine and building capabilities
  • designing and executing a leading Malaysian telecommunications company’s retention and win-back programs for its postpaid business, successfully reducing churn and enlarging the customer base
  • designing and implementing analytics and digital-led marketing strategies to drive growth for a leading cosmetic retailer in Korea and an apparel company in Japan

As a global ambassador of McKinsey’s artificial-intelligence capabilities, whose work has been highlighted in the firm’s Change that Matters series, Tiffany is passionate about inspiring and mentoring the next generation of business translators and data scientists to learn and develop in the field of analytics. She leads talent development and recruitment efforts for McKinsey’s offices in Japan and is instrumental in building internal capabilities to strengthen analytics and digital teams. Tiffany has also contributed her analytics and digital knowledge to authors of various McKinsey publications.

Tiffany also leads the CX practice in Asia. She designs customer centric strategies to help reduce customer churn and increase customer satisfaction.

Published work

Digital and AI-enabled wealth management: The big potential in Asia,” McKinsey & Company, February 2023


Hong Kong University
BSc in Radiology

Sheffield Hallam University
MS, applied statistics