July 2016 | Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke
Top marketers today don't shy away from financial accountability. In fact, they actively hold themselves and their organizations to account for the return on marketing investments because they believe marketing makes a big difference in building the business. That commitment plays out in many ways, from more effective campaigns to more satisfied customers; from more profitable promotions, to higher returns to shareholders.
We wrote this book to address the most pressing marketing performance questions for CMOs who have an investor's mindset.
This isn't a work of theory. It’s a hands-on guide to better marketing, neatly packaged into ten concise chapters.
- Increase sales with smarter fund allocation
- Reduce marketing costs without sacrificing effectiveness
- Strengthen the role of marketing with quantified ROI
- Build capabilities for sustainable performance improvements
Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.