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Jesko Perrey

Senior PartnerDüsseldorf

Helps clients deliver above-market growth by transforming their marketing and sales capabilities.

Jesko works with clients to implement large-scale growth programs that deliver value. His expertise with a wide range of brands allows him to help clients uncover the most productive growth opportunities to invest in, create market-changing products and services, and continuously optimize commercial performance.

He works with clients to create digitally adept and agile organizations by bringing together the science (customer insights, marketing analytics, marketing return on investment (ROI), art (brand building, communications, customer experience), and craft (brand delivery, multichannel execution, digital capabilities) of marketing and sales).

In the digital era, customer experience has become ever more critical, touchpoints proliferate, and the demand for growth increases. Jesko helps clients develop the necessary cross-functional skills to beat the market. His most recent projects include.

  • developing a digital marketing strategy at a leading European grocery business
  • designing and implementing a personalization/customer life-cycle program at a leading specialty retailer
  • developing a big data and advanced analytics strategy at a leading European retailer
  • defining and executing an effective branding and customer experience at a leading energy group
  • designing and implementing a comprehensive customer-experience transformation at a leading European energy-retail business
  • creating a digital marketing strategy at a leading European energy business
  • designing and implementing a brand-driven growth transformation at a leading industrial conglomerate

Jesko is the author of many books, and articles in leading journals on growth, digital transformations, customer-driven growth, branding, and marketing ROI. He is also a frequent speaker on topics from the future of marketing to the power of customer experience.


Marketing Performance: How Marketers Drive Profitable Growth, Wiley, June 2016

Power Brands: Measuring, Making, and Managing Brand Success, 3rd Edition, Wiley, January 2015

Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, 2nd Edition, Wiley, 2013

Published work

The growth triple play: Creativity, analytics, and purpose,” McKinsey & Company, June 2021

2020 Top picks: Our most popular articles,” McKinsey & Company, December 2020

2020 Holiday Season: Navigating shopper behaviors in the pandemic,” McKinsey & Company, November 2020

Rapid Revenue Recovery: A road map for post-COVID-19 growth,” McKinsey & Company, May 2020

Leading with purpose: How marketing and sales leaders can shape the next normal,” McKinsey & Company, April 2020

How marketing leaders can both manage the coronavirus crisis and plan for the future,” McKinsey & Company, April 2020

The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics,” McKinsey & Company, June 2018

Building an engine for growth that funds itself,” McKinsey & Company, May 2018

Invest, Create, Perform: Mastering the three dimensions of growth in the digital age,” McKinsey & Company, March 2017

Urban world: The global consumers to watch,” McKinsey Global Institute, March 2016

Marketing the Mercedes way,” McKinsey Quarterly, February 2015

The dawn of marketing’s new golden age,” McKinsey Quarterly, February 2015

Getting the CMO and CIO to work as partners,” McKinsey & Company, August 2014

Best of both worlds: Customer experience for more revenue and lower costs,” The Economist, April 2014

CMOs and CIOs need to get along to make Big Data work,” Harvard Business Review, February 2014

Do you have the right stuff?The Economist, January 2014

How marketers can avoid those Big Data blind spots,” Harvard Business Review, December 2013

Big Data, Analytics and the Future of Marketing and Sales (eBook), Forbes, July 2013

Five roles you need on your big data team,” Harvard Business Review, July 2013

Under the retail microscope: Seeing your customers for the first time,” McKinsey on Marketing & Sales, May 2013


University of Münster

University of Bielefeld