Jesko works with clients to implement large-scale growth programs that deliver value. His expertise with a wide range of brands allows him to help clients uncover the most productive growth opportunities to invest in, create market-changing products and services, and continuously optimize commercial performance.
He works with clients to create digitally adept and agile organizations by bringing together the science (customer insights, marketing analytics, marketing return on investment (ROI), art (brand building, communications, customer experience), and craft (brand delivery, multichannel execution, digital capabilities) of marketing and sales).
In the digital era, customer experience has become ever more critical, touchpoints proliferate, and the demand for growth increases. Jesko helps clients develop the necessary cross-functional skills to beat the market. His most recent projects include.
- developing a digital marketing strategy at a leading European grocery business
- designing and implementing a personalization/customer life-cycle program at a leading specialty retailer
- developing a big data and advanced analytics strategy at a leading European retailer
- defining and executing an effective branding and customer experience at a leading energy group
- designing and implementing a comprehensive customer-experience transformation at a leading European energy-retail business
- creating a digital marketing strategy at a leading European energy business
- designing and implementing a brand-driven growth transformation at a leading industrial conglomerate
Jesko is the author of many books, and articles in leading journals on growth, digital transformations, customer-driven growth, branding, and marketing ROI. He is also a frequent speaker on topics from the future of marketing to the power of customer experience.
Books
Marketing Performance: How Marketers Drive Profitable Growth, Wiley, June 2016
Power Brands: Measuring, Making, and Managing Brand Success, 3rd Edition, Wiley, January 2015
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, 2nd Edition, Wiley, 2013
Video
“CMOs in the growth driver's seat,” McKinsey on Marketing & Sales, July 2013
“Hiring internally vs. renting talent at agencies,” McKinsey on Marketing & Sales, July 2013
“Marketing's $200 billion opportunity,” McKinsey on Marketing & Sales, July 2013
“Marketing at ‘clickspeed’,” McKinsey on Marketing & Sales, June 2013
“The hurdles to effective retail marketing,” McKinsey on Marketing & Sales, May 2013
“Modern marketing: Science, art, craft,” McKinsey on Marketing & Sales, April 2013
“Retail marketing and branding” (video series), YouTube, April 2013
Published work
“Invest, Create, Perform: Mastering the three dimensions of growth in the digital age,” McKinsey & Company, March 2017
“Urban world: The global consumers to watch,” McKinsey Global Institute, March 2016
“Marketing the Mercedes way,” McKinsey Quarterly, February 2015
“The dawn of marketing’s new golden age,” McKinsey Quarterly, February 2015
“Getting the CMO and CIO to work as partners,” McKinsey & Company, August 2014
“Best of both worlds: Customer experience for more revenue and lower costs,” The Economist, April 2014
“CMOs and CIOs need to get along to make Big Data work,” Harvard Business Review, February 2014
“Do you have the right stuff?” The Economist, January 2014
“How marketers can avoid those Big Data blind spots,” Harvard Business Review, December 2013
Big Data, Analytics and the Future of Marketing and Sales (eBook), Forbes, July 2013
“Five roles you need on your big data team,” Harvard Business Review, July 2013
“Three tips for using big data successfully,” The Economist, July 2013
“Marketing’s budget process is broken,” The Economist, June 2013
“Under the retail microscope: Seeing your customers for the first time,” McKinsey on Marketing & Sales, May 2013
Education
University of Münster
DBA
University of Bielefeld
MBA