Special Collection
2020 Top picks: Our most popular articles
With vaccines being distributed, we can start to imagine a world after the pandemic. While many behaviors will return, new ones will continue to emerge—consumers’ expectations will continue to increase, customer experiences will become even more of a business imperative, and how companies sell will take on yet another new meaning.
The new face of consumers
Article - Updated with September data
Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis
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As consumers around the globe adjust to the next normal, there is significant variance in consumer sentiment and behaviors across...
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These eight charts show how COVID-19 has changed B2B sales forever
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New analysis makes it clear: For B2B sales, digital is the wave of the future.
How to win the recovery
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Rapid Revenue Recovery: A road map for post-COVID-19 growth
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Speed, agility, and a new understanding of customer values are the keys to navigating the next normal.
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The domino effect: How sales leaders are reinventing go-to-market in the next normal
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Top sales innovators are embedding data and technology throughout their organizations to reimagine sales. Here’s how they...
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Adapting customer experience in the time of coronavirus
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Care, creative thinking, and new tools can address customers’ acute needs today and forge stronger ties in the post-COVID-19...
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Think fast: How to accelerate e-commerce growth
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The most critical tools in successful e-commerce expansion are customer-centricity and a test-and-learn mindset.
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Pricing through the pandemic: Getting ready for recovery
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Building new pricing discipline, flexibility, and capabilities now can create long-term competitive advantages.
Reimagining the future
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Leading with purpose: How marketing and sales leaders can shape the next normal
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Chief marketing and sales officers have a defining role to play in navigating the current crisis—and in steering their...
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Modern marketing: What it is, what it isn’t, and how to do it
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To drive growth in the digital age, marketing needs to modernize a specific set of capabilities and mindsets.
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Reimagining marketing in the next normal
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COVID-19 is changing consumer behavior in at least six important ways. Here’s how marketing leaders can adapt.
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Retail Reimagined
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Everybody needs to rethink both digital and in-store sales. To help retailers prioritize these efforts, we compiled this...
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