Back to

Chris Bradley

Senior Partner, Sydney
Leads the Strategy & Corporate Finance Practice in Asia and works on strategic transformations for organisations across Australia’s media, retail, mining, energy, and telecommunications sectors

About Chris

Chris helps major institutions make big moves in response to new industry dynamics, often through enterprise-wide strategic-transformation programs. He brings insights from a wide repertoire of industry settings, having completed more than 200 engagements with 45 client organizations in 19 sectors.

Chris’s client experience spans media, retail, energy, mining, consumer packaged goods, apparel, rail, and telecommunications. He has deep expertise in retail across seven banners and three countries, having covered every function and most formats, including hypermarkets, grocers, discount department stores, specialty apparel, hardware, and consumer electronics. In the media industry, he has helped clients in TV, video, and print navigate digital disruption and develop bold responses to reposition legacy products and launch new ones. In the energy sector, he has helped electric utilities face the new future of energy and launch corporate-wide growth and transformation efforts.

Chris is the coauthor of the influential book Strategy Beyond the Hockey Stick—People, Probabilities, and Big Moves to Beat the Odds (John Wiley & Sons, 2018). More than two million people have downloaded his strategy articles and blogs on topics such as testing strategy, strategy methodology, and digital disruption. He has conducted workshops and seminars with hundreds of management teams from around the globe on how to make their strategies more robust, more future-proof, and more likely to have real impact.

Chris is a passionate guitar player, skier, and adventure motorcyclist.

Find Chris and his blogs on LinkedIn at


The art of strategy,” McKinsey Quarterly, October 2013

Published work

Igniting your next growth business,” McKinsey & Company, July 2021

The impact of COVID-19 on capital markets, one year in,” McKinsey & Company, March 2021

Why you’ve got to put your portfolio on the move,” McKinsey Quarterly, July 2020

The great acceleration,” McKinsey & Company, July 2020

No longer on autopilot: Lessons for CFOs from COVID-19,” McKinsey & Company, June 2020

The future of Asia: Decoding the value and performance of corporate Asia,” McKinsey & Company, June 2020

Getting ahead of the next stage of the coronavirus crisis,” McKinsey & Company, April 2020

Corporate Asia: A capital paradox,” McKinsey & Company, January 2020

Why your next transformation should be ‘all in,’McKinsey Quarterly, October 2019

Eight shifts that will take your strategy into high gear,” McKinsey Quarterly, April 2018

Strategy to beat the odds,” McKinsey Quarterly, February 2018

Strategy Beyond the Hockey Stick: People, Probabilities and Big Moves to Beat the Odds, John Wiley & Sons 2018

Strategy and the art of motorcycle maintenance,” McKinsey & Company, September 2016

An incumbent's guide to digital disruption,” McKinsey Quarterly, May 2016

Compete to prosper: Improving Australia's global competitiveness,” McKinsey & Company, July 2014

Mastering the building blocks of strategy,” McKinsey Quarterly, October 2013

Are you beating the market?,” McKinsey Quarterly, October 2013

The strategic yardstick you can't afford to ignore,” McKinsey Quarterly, October 2013

Beyond the boom: Australia's productivity imperative,” McKinsey Global Institute, August 2012

Managing the strategy journey,” McKinsey Quarterly, July 2012

Have you tested your strategy lately?,” McKinsey Quarterly, January 2011


London School of Economics
MS, economics

University of New South Wales, Sydney
MS, mathematics
BComm, finance