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Digital Strategy

Accelerating strategy for digital
Helping organizations assess whether their strategies are fit for purpose in a digital world

What We Do

We help clients develop strategy for the digital age and identify the opportunities and threats digital transformation will bring to their industries.

  • We employ experiential techniques including design thinking in interactive workshops, anchored in industry-specific research, trends, and proprietary insights to help clients reframe how they view their business
  • We have deep experience in building new digital businesses at scale, with significantly higher success rates than our competitors
  • We offer immersive “go and sees,” leadership academies, and insights into how the roles of the C-suite executives are changing in the digital age to help executives navigate the fast-paced change digital is driving


business builds


digital strategy engagements


executives trained in our digital academy

Featured Experts

Simon Blackburn

Senior Partner, Sydney

Jeff Galvin

Senior Partner, Tokyo

Laura LaBerge

Director of Capabilities, Stamford

Jeremy Schneider

Senior Partner, New York

Kate Smaje

Senior Partner, London

Clayton O’Toole

Partner, Minneapolis

Featured insights


Strategy for a digital world

– A winning digital strategy requires new twists to familiar moves.

The new digital edge: Rethinking strategy for the postpandemic era

– Our survey confirms that the future will belong to companies that put technology at the center of their outlook, capabilities, and leadership mandate.
Article - McKinsey Quarterly

Four myths about building a software business

– As nontechnology companies turn to software-based business models for growth, they will need to avoid common misconceptions.

How COVID-19 has pushed companies over the technology tipping point—and transformed business forever

– A new survey finds that responses to COVID-19 have speeded the adoption of digital technologies by several years—and that many of these changes could be here for the long haul.

Digital strategy in a time of crisis

– Now is the time for bold learning at scale.

Keep exploring

Leap by McKinsey

We help ambitious organizations leap forward by building thriving businesses from scratch.


We use data, analytics and design to help our clients be the best they can be.

McKinsey Design

McKinsey Design helps drive growth by delivering products, services, and better customer experiences.

McKinsey Academy Digital

Build the capabilities needed to realize digital aspirations.