This is a profile image of Clayton O’Toole

Clayton O’Toole

Advises media and other consumer-facing organizations on strategy and business model innovation in the face of digital disruption

Clayton holds leadership positions in McKinsey’s Strategy & Corporate Finance and Consumer Tech and Media practices in North America. He is passionate about the intersection of strategy and digital, where changing consumer behavior drives exciting new business models and challenges incumbents. He works closely with consumer-facing organizations to address these changes head on.

Clayton brings a holistic business perspective to client service. He is experienced in advising on corporate and business unit strategy, digital strategy, transformation, and greenfield new business builds. His clients include media organizations, sports leagues, food, apparel and hardlines retailers, consumer packaged goods (CPG) companies, family-owned businesses, and principal investors.

Examples of Clayton’s recent client work include the following:

  • designing, planning, and executing the strategic turnaround of a consumer-media company; the project involved the launch of multiple new digital growth businesses and a radical transformation of incumbent product experience and cost base
  • partnering with a professional sports league to improve commercial capabilities, drive new revenue sources and evaluate direct-to-consumer models
  • collaborating with a top-global media firm on a digital growth strategy that included new business models, alternative revenue streams, and revenue opportunities from existing capabilities
  • advising a diversified family office on its five-year portfolio strategy and strategic planning

In 2019, Clayton relocated to our Minneapolis office. He was previously based in Sydney where he served companies across the Asia-Pacific region. Prior to joining McKinsey, Clayton worked with a global management and strategy consulting firm serving North American retail clients.

Outside of work, Clayton enjoys spending time with his wife and two children. He is a fan of Kansas City barbecue and sports teams, and enjoys traveling to wine regions around the globe.

Published Work

Digital strategy in a time of crisis,” McKinsey & Company, April 2020

An incumbent’s guide to digital disruption,” McKinsey & Company, May 2016

Past Experience

Kurt Salmon
Senior consultant


Columbia University

University of Virginia
BS, commerce, history