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Clayton O’Toole

Partner, Minneapolis
Advises consumer and retail organizations on strategy and business model innovation in the face of digital disruption

About Clayton

Clayton holds leadership positions in McKinsey’s Strategy & Corporate Finance, Consumer Packaged Goods, and Retail practices in North America. He is passionate about the intersection of strategy and digital, where changing consumer behavior drives exciting new business models and challenges incumbents. He works closely with consumer-facing organizations to address these changes head on.

Clayton brings a holistic business perspective to client service. He is experienced in advising on corporate and business unit strategy, supply chain, operations, as well as digital strategy, transformation, and greenfield new business builds. His clients include food, apparel and hardlines retailers, consumer packaged goods (CPG) companies, media organizations, family-owned businesses, and principal investors.

Examples of Clayton’s recent client work include the following:

  • supporting a big-box general-merchandise retailer on a board-level strategy and turnaround plan that included merchandise and assortment reset, new pricing, and network strategies
  • working with the leadership of a CPG company to design a future operating model that delivers on strategic goals around innovation, speed to market, and global expansion, and improves organizational efficiency
  • designing, planning, and executing the strategic turnaround of a consumer-media company; the project involved the launch of multiple new digital growth businesses and a radical transformation of incumbent product experience and cost base
  • collaborating with a top-global media firm on a digital growth strategy that included new business models, alternative revenue streams, and revenue opportunities from existing capabilities
  • advising a diversified family office on its five-year portfolio strategy and strategic planning

In 2019, Clayton relocated to our Minneapolis office. He was previously based in Sydney where he served companies across the Asia-Pacific region. Prior to joining McKinsey, Clayton worked with a global management and strategy consulting firm serving North American retail clients.

Outside of work, Clayton enjoys spending time with his wife and two children. He is a fan of Kansas City barbecue and sports teams, and enjoys traveling to wine regions around the globe.

Published Work

Digital strategy in a time of crisis,” McKinsey & Company, April 2020

An incumbent’s guide to digital disruption,” McKinsey & Company, May 2016

Past Experience

Kurt Salmon
Senior consultant

Education

Columbia University
MBA

University of Virginia
BS, commerce, history