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Strategy and value in turbulent times: The four foundations that drive long-term performance
November 12, 2026, 8:30 a.m. ET / 2:30 p.m. CET
AI, geopolitical upheaval, and rapid shifts in customer behavior have leaders questioning what still holds true. Executives have never had more data, frameworks, and strategic ideas at their disposal, yet McKinsey research suggests the quality of corporate strategies has been falling.
Join McKinsey experts Andy West and Whitney Zimmerman for a discussion on what it takes to create and sustain value in an increasingly turbulent environment. Drawing on findings from McKinsey’s latest research and their forthcoming book, Strategy and Value: The Four Foundations That Drive Long-Term Performance, they’ll explore four timeless foundations of strategy and how leaders can apply them to today’s hardest decisions.
























