About Sven

Sven is a senior partner in our Amsterdam office. He is a member of McKinsey’s global partnership service team and Shareholders Council in a role focused on the firm’s strategy and enhancing client service. He led our Western European region after having led the global Strategy & Corporate Finance Practice for 7 years. Sven works with many leading companies to develop strategies for growth. His experience includes analyzing the success factors required for business growth, examining the way megatrends influence it, and defining the lessons of diversified growth, building on the ideas in The Granularity of Growth and Strategy Beyond the Hockey Stick, two books he coauthored.

In addition, Sven participates in the development of McKinsey’s perspective on the economy. By building and applying macro scenarios, he helps to develop the firm’s point of view on core issues (such as economic volatility, inflation, and uncertainty) and defines ways to help clients navigate the problems.

Sven serves all industries and has the deepest experience in telecommunications, high tech, and consumer. He contributes to society in an initiative called NL2025 that is committed to a better future for the Netherlands.

Published work

Strategy Beyond the Hockey Stick, John Wiley & Sons, 2018

The brightening mood of European business—and what it means for investment,” McKinsey Global Institute, May 2017

Shifting tides: Global economic scenarios for 2015-25,” McKinsey & Company, September 2015

The outlook for global growth in 2015,” McKinsey & Company, March 2015

What strategists need: A meeting of the minds,” McKinsey Quarterly, September 2014

Unearthing the sources of value hiding in your corporate portfolio,” (PDF-280 KB) McKinsey on Finance, Autumn 2013

Are you beating the market?,” McKinsey Quarterly, October 2013

The strategic yardstick you can’t afford to ignore,” McKinsey Quarterly, October 2013

Understanding Asia’s conglomerates,” McKinsey Quarterly, February 2013

The perils of best practice: Should you emulate Apple?,” McKinsey Quarterly, September 2012

Managing the strategy journey,” McKinsey Quarterly, July 2012

Have you tested your strategy lately?,” McKinsey Quarterly, January 2011

The Granularity of Growth, John Wiley & Sons, 2008

Past experience

Philips Research Laboratories



Delft University of Technology
Degree in mechanical engineering