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Fransje van der Marel

Partner, Amsterdam
Leads transformations in energy and chemical companies to enhance value


Fransje serves private- and public-sector clients in the energy and chemical sectors. She is a leader in McKinsey’s Electric Power & Natural Gas Practice, specializing in energy-sector strategies, gas monetization, and the development of renewable power and new downstream. She innovates client offerings with digital and analytics initiatives to enhance end-user customer experience while improving the bottom line.

Examples of Fransje’s recent client projects include the following:

  • developing an oil major’s power strategy, helping grow the business across Europe and the United States
  • developing machine-learning algorithms and leading the broader digital transformation for a European utility’s trading business
  • leading several digital transformations for industrial organizations, introducing agile working in a customer-backed way while delivering bottom-line impact, one project resulting in a 3 to 4 percent margin increase, a 20 percent increase in customer experience, and the training of more than 850 people in agile methodology
  • leading the development of a gas-based economy in Africa through engagement with donors, the government, and the private sector
  • developing an initiative to create substantial energy-transaction growth in Africa
  • designing a power company’s entry strategies for the Chinese and Japanese gas markets
  • drafting the retail strategy and implementation plan for a global renewable company’s new downstream offering
  • helping an African utility accelerate grid connections by three times
  • spearheading a top European power company’s acquisition of a large European power company, an approximate €10 billion deal

Fransje is a diversity champion and has a deep interest in broader economic development, particularly in Africa, where she was based for seven years. She also contributes to McKinsey’s in-house knowledge building initiative and led the development of the firm’s global model for energy supply and demand.

Earlier in her career, Fransje worked for a power company and a sports-marketing consultancy.

Published work

Reverse the curse Maximizing the potential of resource driven economies,”  McKinsey Global Institute, December 2013

Past experience

VODW Marketing

Channel manager and back-office manager


University of Amsterdam
MS, economics

Pompeu Fabra University
MA, microeconomics

Bocconi University
BA, economics