Growth, Marketing & Sales Insights
Report
The surprising economics of B2B growth: The new survival threshold—and what it takes to thrive
-
The 2026 Global B2B Pulse Survey finds a divide between leaders and laggards—and shows how integrating hyperpersonalization, AI, and sales accountability creates a new operating system for growth.
18 future business arenas could generate $29 trillion to $48 trillion in revenue by 2040.
Article
Reimagining trade spend: From cost center to growth catalyst
-
Despite costing companies 8 to 11 percent of revenue, trade spend underdelivers. Companies could reset their approach through...
Article
Reinventing marketing workflows with agentic AI
-
For marketers, AI-enabled workflows will fuel new levels of growth, speed, and efficiency. What is your activation plan?
Article
B2B pricing: Navigating the next phase of the AI revolution
-
Agentic AI promises a fundamental shift in how B2B pricing is set, managed, and optimized to drive a step change in both efficiency...
Article
Commerce media at an inflection point: How to win with a full-stack approach
-
Commerce media is maturing fast. In a buyer-led market, commerce media networks that deliver omnichannel activation, trusted...
Featured collection
Insights Collection
The CEO Growth Imperative
A collection of insights and resources for how growth leaders drive and sustain growth outperformance.
Consumer and B2B sentiment
Consumer
Global insights on consumer sentiment
Our latest analysis of consumer sentiment and shopping behaviors—and the impact of AI’s growing prominence.
B2B
How B2B decision makers are driving growth
Explore the pathways for companies to outgrow their markets—and accelerate with AI—through insights and surveys that track customer expectations, spending, and behavior change.