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How B2B decision makers are driving growth

Explore the pathways for companies to outgrow their markets—and accelerate with AI—through insights and surveys that track customer expectations, spending, and behavior change.

Latest surveys and insights

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Article
B2B pricing: Navigating the next phase of the AI revolution
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Agentic AI promises a fundamental shift in how B2B pricing is set, managed, and optimized to drive a step change in both efficiency...
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Article
Seven tests for B2B growth
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Our checklist provides leaders with a quick litmus test of their growth performance.
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Article
Growth amid uncertainty: Jump-starting B2B sales performance
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Taking stock of how your company’s growth stacks up is critical to identifying where and how to jump-start growth. Five...

More surveys and insights

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Article
5 Fundamental Truths: How B2B winners go to market
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This infographic, based on our ninth annual B2B Pulse Survey, reveals five truths about how successful B2B companies go to market....
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Article
Unlocking profitable B2B growth through gen AI
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Gen AI can enhance profitable B2B sales growth. Seven use cases show how B2B leaders can maximize benefits and drive sustainable...
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Article
Five ways B2B sales leaders can win with tech and AI
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In a time of evolving competition and customer demands, B2B sales leaders can consider a range of technology innovations to help...
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Article
Five fundamental truths: How B2B winners keep growing
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Our latest B2B Pulse Survey reveals that across all sectors and regions, market leaders continue to experiment, invest, and commit...
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Article
Next-gen B2B sales: How three game changers grabbed the opportunity
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Successful B2B companies use various tactics to get ahead in sales—here’s how three players did it.
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Survey
Technology and telecommunications B2B customer buying trends: Bright horizons with some warning signs
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Our latest Pulse survey of tech and telecommunications B2B decision makers reveals a generally optimistic investment outlook....

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Webinars and podcasts

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Podcast

From dashboards to decisions: Empowering merchants with agentic AI

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Agentic AI can automate routine work and improve merchandising decisions at scale. Two McKinsey experts discuss what it takes to translate potential into performance.

Sales technology is a force multiplier, not an anchor.

Discover the seven tests for B2B growth