McKinsey at The Consumer Goods Forum (CGF) Global Summit 2026

Join McKinsey at the Consumer Goods Forum (CGF) Global Summit in Vienna, Austria from June 23-26, 2026. Connect with your fellow CPG and Retail leaders, tech innovators, and iconic global brands through a series of events we will host during the Summit. Dive into our latest consumer, sector, and tech-related insights via our latest reports, these events, and conversations with our experts on-site.

Our events during CGF’s Global Summit 2026

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Flagship experience - by invitation only

Consumer Leaders’ Reception

Tuesday, June 23, 17:00-20:00 CET

Private cocktail reception hosted on the Rooftop-Foyer of the Austria Center to enable industry leaders to connect with each other and McKinsey experts over casual cocktails and canapes.

Leadership breakfast - by invitation only

Rewiring your enterprise for the future

Wednesday, June 24, 7:30-8:20 CET | Location TBC

Join fellow Retail and CPG leaders for an interactive discussion over breakfast on how technology and AI are reshaping the industry. Explore leading transformation examples, practical lessons learned, and tools to help quantify value, prioritize investments, and accelerate scalable ROI.

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Presentation

State of the Consumer 2026

Wednesday, June 24, 10:05-10:35 CET | Consumer Stage

Learn how four emerging European and North American consumer trends—the rise of agentic commerce, health and wellbeing, experiences, and value—stand to impact your business.

Executive dialogues - upon request

Meet with McKinsey experts

Wednesday–Friday, June 24-26 during show hours

Connect with our global CPG and Retail experts to discuss your organization’s top priorities, opportunities, and challenges.

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Personalized content

I-Zone booth

Wednesday–Friday, June 24-26 during show hours

Look for our booth in the I-Zone (stall #11), across from the espresso stand, to dive into our agentic solutions, consumer sentiment research in your sector, and more. Pick up your complimentary copy of Rewired, our new book on transforming your organization using the latest tech.