About Simon

Simon helps consumer and retail clients on a broad range of issues related to growth strategy, market entry, and supply-chain and sales-and-channel management across Asia. He leads our customer and channel management service line in Japan, specializing in key account management and route-to-market strategies.

Simon’s recent projects in the consumer sector include:

  • worked with a leading multinational consumer-products company in developing and rolling out a route-to-market approach in its Indonesia business
  • helped a leading pan-Asian beverage company develop a growth strategy to double its returns over the next five years
  • supported a leading fast-moving consumer-goods company in creating its manufacturing footprint in the Association of Southeast Asian Nations
  • helped a Japanese food-and-beverage company determine its market-entry strategy in Southeast Asia

Simon first joined the firm’s Amsterdam office in 2007, transferring to Japan in 2015.

Published work

How consumer-goods companies can win in Southeast Asia,” McKinsey & Company, November 2018

Commercial excellence in China: Lessons from the top CPG companies,” McKinsey & Company, October 2018

The digital archipelago: How online commerce is driving Indonesia’s economic development,” McKinsey & Company, August 2018

Partnering with China’s retailers: A guide for consumer-goods companies,” McKinsey & Company, February 2017

Is your company a value creator or a value destroyer?” McKinsey & Company, August 2015


London Business School

University of Cambridge, St. John’s College
MPhil, micro- and nanotechnology enterprise

Utrecht University
BSc, physical chemistry