TECH THAT MOVES EVERYTHING

McKinsey at CES 2026

All-In at CES Featuring McKinsey & Company and General Catalyst on the Keynote Stage

From vision to value

With a century of learning behind us, McKinsey brings people and technology together for the century ahead. Rewiring how organizations work, compete, and grow in an era of relentless innovation.

Looking to ride the semiconductor boom? Harness the power of robotics, mobility, and AI to shape what’s next? Or revolutionize the way products come to life? The tools are here. The possibilities are now reality. Your next brilliant move could start at CES.

Our Program

Making moves

Semiconductors
What’s your strategy to capture the full value of the AI-driven semiconductor boom?

The recent growth in semiconductors has been huge, but only for the top 5% of producers.

At CES, we will showcase:

  • How semiconductor companies of all sizes can position themselves for the next generation of AI, IoT, and mobility
  • Innovation in flexible integrated circuits
  • Unlocking scalable, cost-effective solutions for IoT applications

Robotics
See how automation can unlock a whole new level of efficiency and precision for your precise industry.

With 25% of capital spending shifting to automation in the next five years, now is the time for industries to invest, and for robotics companies to answer the call.

At CES, we will showcase:

  • How robotics is enhancing productivity, automating complex tasks, and unlocking entirely new capabilities
  • Insights on how businesses can move from pilot projects to large-scale implementation

Mobility
How will you navigate electrification, legislation, and consumer fears and expectations in the world of mobility?

AVs and electrification will potentially account for 8% of passenger miles by 2035 —but success in the market depends on mastering everything from regulation to consumer trust.

At CES, we will showcase:

  • Integrating generative AI into vehicle technology
  • How we help companies, investors, governments, and social sector entities transform their approach to mobility

AI
Are you ready to turn your AI experiments into AI results – at every level of your organization?

80% of companies report using AI. But few have seen results in their bottom line. That’s because getting the full value out of AI goes far beyond tech alone.

At CES, we will showcase:

  • Actionable insights on how businesses can rewire themselves to move from AI experimentation to execution
  • Our experience in optimizing supply chains, automating processes, and creating entirely new business models through AI

Who you’ll meet

Bob Sternfels
Bay Area
Bob serves as McKinsey’s global managing partner
Syed Alam
Austin
Advises semiconductor companies on growth strategy, M&A, operations, and digital transformation topics
Elia Berteletti
Seattle
Advises high tech, consumer electronics, and automotive and assembly clients on digital and agile R&D transformations; leads...
Dave Fedewa
Atlanta
Serves clients in consumer and retail and leads consumer durables and our growth by design work
Dr. Ruth Heuss
Berlin
Co-leads McKinsey’s Operations Practice globally, and serves companies in the automotive and machinery industries on future mobility,...
Philipp Kampshoff
Houston
Global coleader of the Automotive & Assembly Practice, serving clients along the entire mobility value chain
Eric Kutcher
Bay Area
Eric is a Senior Partner and McKinsey & Company’s Chair, North America
Varun Marya
Bay Area
Global leader of McKinsey's Advanced Industries practice, advises companies on strategic questions and challenges related to...
Asutosh Padhi
Chicago
Asutosh leads McKinsey global firm strategy and is a counselor to CEOs on enterprise transformations.
Alex Panas
Boston
Is the global leader of McKinsey's industry sectors
Kate Smaje
London
Rewires organizations to outcompete by leveraging technology and AI; guides McKinsey’s own AI transformation

Our insights

Your window into what’s next

A robotic dog with a sleek white design and black detailing has a large gray container strapped to its back.
Robotics
Will embodied AI create robotic coworkers?
A modern vertical farm with rows of shelves filled with leafy green plants. Several automated robotic arms are seen harvesting the plants and placing them into turquoise crates on automated vehicles.
Robotics
A leap in automation: the new technology behind general-purpose robots
Futuristic central processor unit. Powerful Quantum CPU on PCB motherboard with data transfers.
Semiconductors
Silicon Squeeze: AI’s impact on the semiconductor industry
Futuristic mechanical circuit board with a digital data flowing.
Semiconductors
The rise of edge AI in automotive
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Mobility
Software‑defined hardware in the age of AI
Illustration of the profile view of a blue wireframe human head with digital cubes floating away from it
AI
Empowering advanced industries with agentic AI
Glowing construction blueprint of futuristic electric car
AI
From engines to algorithms: Gen AI in automotive software development
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Mobility
Getting on board with shared autonomous mobility
Future smart technology electric vehicle digital and electronic circuits
Mobility
New twists in the electric vehicle transition