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Elia Berteletti


Advises high tech, consumer electronics, and automotive and assembly clients on digital and agile R&D transformations; leads the firm’s work with product development and procurement in Greater China

Elia Berteletti is partner in McKinsey’s Operations Practice. Based in Taipei, he leads the firm’s efforts with product development and procurement in Greater China. He advises clients from the high tech, consumer electronics, and automotive-and-assembly space on topics related to digital R&D, agile R&D, innovation, and design-to-value as well as design-to-cost.

Examples of Elia’s recent work include the following:

  • leading an agile and digital R&D transformation at a Chinese consumer electronics supplier to cut development lead times by approximately 40 percent
  • spearheading a product roadmap-creation effort for a Chinese consumer electronics supplier, filling the pipeline with more than ¥10 billion-worth of incremental sales value over four years
  • orchestrating a global design-to-value effort to improve product cost and features for a home appliances company, which resulted in a nine percent net-profit improvement
  • managing an R&D reorganization effort at a leading personal computer company in Japan and Europe, resulting in approximately 50 percent cost reduction in R&D while maintaining constant portfolio output
  • executing a complexity-reduction engagement at a white goods company in South Korea
  • directing an R&D efficiency transformation including R&D footprint definition at a major high-tech group, reducing R&D spending by 23 percent, and time-to-market up to 40 percent
  • guiding a procurement negotiation booster to yield 20 percent savings in six weeks in high tech
  • optimizing material costs for a major automotive company by applying different design-to-cost tools, setting up major teardown analysis workshops across two continents and three R&D locations, which led hundreds of participants into idea generation and evaluation


It’s coming home: The return of agile hardware product development,” McKinsey & Company, October 2023

China’s digital R&D imperative,” McKinsey & Company, August 2021

R&D readiness,” McKinsey Quarterly, June 2016


Toyota Motor Europe
Manager, automotive


Cornell University
MS, systems engineering

Université catholique de Louvain
MS, electrical engineering