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Dave Fedewa


Serves clients in consumer and retail and leads consumer durables and our growth by design work

Dave Fedewa is a partner in the Atlanta office. Since joining the firm in 2001, he has helped consumer and retail clients improve margins and drive growth through product design and broader operational improvement.

Dave previously built and led McKinsey’s work on design to value and clean sheet cost. Prior to McKinsey, he led product and engineering for a private brands business, focusing on driving growth via improving the product and overall assortment.

Currently, Dave coleads consumer and household durables in North America and the firm’s new growth by design work.

Published work

How product design can yield ‘triple wins’: Growth, margin, and sustainability,” McKinsey & Company, January 2024

The power of private-label brands in distribution,” McKinsey & Company, January 2024

Direct-to-consumer e-commerce in appliances: A strategic growth opportunity,” McKinsey & Company, August 2023

“Skinny design: Smaller is better 2023,” McKinsey & Company, March 2023

Skinny design: Smaller is better,” McKinsey & Company, April 2022

Use star ratings to inform durable goods redesigns and spur growth,” McKinsey & Company, April 2022

Why business must heed customer reviews,” McKinsey & Company, February 2022

Five Star Growth: Using online ratings to design better products,” McKinsey & Company, August 2021