About Asutosh

Asutosh has served high performing iconic industrial companies around functional, business unit, and enterprise transformations. These involve a combination of strategic, organizational, and operations topics. In addition to co-leading our Advanced Industries work on a global basis, he currently leads the Automotive & Assembly Practice in the Americas.

Asutosh is an expert on performance transformations that involve revenue acceleration, technology and innovation, margin and cash flow improvement, and large-scale operating model redesign. Recent projects have involved:

  • helping a global industrial company drive step change improvement in performance across corporate strategy, helping drive step change performance improvement in three of their business units, and helping develop a long term technology and innovation strategy
  • helping a global multinational corporation to drive a radical performance improvement that includes footprint changes, growth efforts, manufacturing, supply chain and procurement transformations, and dramatic simplification of their IT systems
  • helping a global automotive supplier with step change improvement in margin, growth and cash flows; this required a comprehensive redesign of every aspect of their business

Asutosh spearheaded the development of McKinsey’s global network of Design Labs, which clients can use to examine their products and those of competitors, allowing them to identify strategies for reducing costs and increasing customer value. He also led the acquisition of Lunar Design, a top notch industrial design firm. At the Kellogg Business School at Northwestern University, Asutosh is an Advisory Board member for the Master’s in Management and Manufacturing (MMM) program, which allows students to receive a dual master’s degree in business and engineering management.

Published work

How OEMs can seize the high-tech future in agriculture and construction,” McKinsey & Company, March 2018

How mobility players can compete as the automotive revolution accelerates,” McKinsey & Company, October 2017

R&D after the crisis: McKinsey Global Survey Results,” McKinsey Quarterly, April 2011

R&D in the downturn: McKinsey Global Survey Results,” McKinsey Quarterly, April 2010

Upgrading R&D in a downturn,” McKinsey Quarterly, February 2009


Indian Institute of Management, Ahmedabad

Indian Institute of Technology
BS in mechanical engineering