Using empathy to put customers, clients, and end users at the center of the problem-solving equation is the foundation of design thinking.
From the article: Building a design-driven culture
Our Insights
Designing out of difficult times
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Design matters—and not just in good times. CEOs who embrace design can enhance strategy and better navigate this age of volatility.
Report
Redesigning the design department
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The best corporate design departments are transforming from fortified castles into vibrant town squares.
Article
Japan’s design imperative
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Japanese companies want to revamp their innovation engines and reconnect with their customers. Good design will help.
Article
A design-led approach to embracing an ecosystem strategy
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Embedding design thinking, methods, and tools from the outset of ecosystem development will help companies produce integrated ecosystem offerings that delight customers, stave off threats, and create new sources of value.
Interactive - McKinsey Quarterly
Five Fifty: Leading by design
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Companies that excel at design grow revenues and shareholder returns at nearly twice the rate of their industry peers. So why aren’t more companies joining their ranks?
Designisms.
A blog on the trends, news, and insights from McKinsey Design.
Impact on human lives
Design thinking
Customer-Experience Design
Collection
The Next Normal – The future of the high-rise: Creating people-centric spaces
As the world becomes more urban, more people will live and work in high-rises. What will that mean for builders, real-estate companies, and tenants? In this edition, The Next Normal explores the high-rise of 2030.
Article
Elevating customer experience excellence in the next normal
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Companies that make the right investments now could build an enduring advantage in serving customers. Three priorities will be key.
Article
Emerging from COVID-19: Australians embrace their values
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We followed 12 Australian households for a week to uncover the human and cultural context driving their observable changes in light of the COVID-19 crisis.
Article
The ever-changing store: Taking an agile, customer-centric approach to format redesign
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Many retailers believe—rightly—that format redesign is often too risky, takes too long, and costs too much. There’s a better way.
Article
Winning in automation requires a focus on humans
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While organizations are often tempted to use automation to eliminate work, looking at the customer experience for growth opportunities can maximize returns on automation investments.
The power of digital
Digital should be seen less as a thing and more a way of doing things.
From the article: What digital really means
Product Design
Article
Beyond COVID-19: The next normal for packaging design
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The coronavirus pandemic has reshaped industry megatrends in ways that will have major short- and long-term implications for...
Report
How to drive winning battery-electric-vehicle design: Lessons from benchmarking ten Chinese models
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Our analysis of the Chinese battery-electric-vehicle market revealed important clues for OEMs that want to thrive in this sector....
Article
How generative design could reshape the future of product development
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Smart algorithms won’t just lead to better products—they could redefine how product development is done.
Article
Making cost engineering count
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Cost engineering isn’t just for car companies and chipmakers. Across sectors, complexity and cost pressures are giving...
Article
Fusing data and design to supercharge innovation—in products and processes
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While many organizations are investing in data and design capabilities, only those that tightly weave these disciplines together...
Article - McKinsey Quarterly
Accelerating product development: The tools you need now
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To speed innovation and fend off disruption, R&D organizations at incumbent companies can borrow the tools and techniques...
Industry Perspectives
Article
Why shared mobility is poised to make a comeback after the crisis
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In a pandemic, passengers are wary of shared mobility. However, insights gleaned from our new global auto consumer survey can...
Article
Make it better, not just safer: The opportunity to reinvent travel
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Do you remember your first flight? The first time you fell in love with a new city? We do.
Article
The value of design in global public health
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Targeted and thoughtful application of design in global public health can not only improve projects, programs, and organizations...
Article
How inclusive design can reconnect people with government
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Scandinavia has been an example to many nations on bridging the gaps between governments and their people. Here are a few ways...
Podcasts
Tapping into the business value of design
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Design, whether it’s of products or experiences, is not only about aesthetics but also about specific actions taken to...
Creating high-performance innovation teams at scale
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For innovation initiatives to succeed, they must be staffed with the right combination of talent.
The power of design thinking
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Infusing your organization with a design-driven culture that puts the customer first may provide not only real, measurable results...