Our Insights

Designing out of difficult times

– Design matters—and not just in good times. CEOs who embrace design can enhance strategy and better navigate this age of volatility.
Report

Redesigning the design department
– The best corporate design departments are transforming from fortified castles into vibrant town squares.
Article

Japan’s design imperative
– Japanese companies want to revamp their innovation engines and reconnect with their customers. Good design will help.
Article

A design-led approach to embracing an ecosystem strategy
– Embedding design thinking, methods, and tools from the outset of ecosystem development will help companies produce integrated ecosystem offerings that delight customers, stave off threats, and create new sources of value.
Interactive - McKinsey Quarterly

Five Fifty: Leading by design
– Companies that excel at design grow revenues and shareholder returns at nearly twice the rate of their industry peers. So why aren’t more companies joining their ranks?

Designisms.

A blog on the trends, news, and insights from McKinsey Design.

Impact on human lives

Collection

The New Possible: Human Stories Shaping a Post-COVID-19 World

Design thinking

Using empathy to put customers, clients, and end users at the center of the problem-solving equation is the foundation of design thinking.

From the article: Building a design-driven culture

Customer-Experience Design

Collection

The Next Normal – The future of the high-rise: Creating people-centric spaces

As the world becomes more urban, more people will live and work in high-rises. What will that mean for builders, real-estate companies, and tenants? In this edition, The Next Normal explores the high-rise of 2030.

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Article

Elevating customer experience excellence in the next normal
– Companies that make the right investments now could build an enduring advantage in serving customers. Three priorities will be key.
Article

Emerging from COVID-19: Australians embrace their values
– We followed 12 Australian households for a week to uncover the human and cultural context driving their observable changes in light of the COVID-19 crisis.
Article

The ever-changing store: Taking an agile, customer-centric approach to format redesign
– Many retailers believe—rightly—that format redesign is often too risky, takes too long, and costs too much. There’s a better way.
Article

Winning in automation requires a focus on humans
– While organizations are often tempted to use automation to eliminate work, looking at the customer experience for growth opportunities can maximize returns on automation investments.

The power of digital

Digital should be seen less as a thing and more a way of doing things.

From the article: What digital really means

Product Design

Article

Beyond COVID-19: The next normal for packaging design
– The coronavirus pandemic has reshaped industry megatrends in ways that will have major short- and long-term implications for packaging... design.
Report

How to drive winning battery-electric-vehicle design: Lessons from benchmarking ten Chinese models
– Our analysis of the Chinese battery-electric-vehicle market revealed important clues for OEMs that want to thrive in this sector.
Article

How generative design could reshape the future of product development
– Smart algorithms won’t just lead to better products—they could redefine how product development is done.
Article

Making cost engineering count
– Cost engineering isn’t just for car companies and chipmakers. Across sectors, complexity and cost pressures are giving companies... good reason to follow a more disciplined approach to finding savings.
Article

Fusing data and design to supercharge innovation—in products and processes
– While many organizations are investing in data and design capabilities, only those that tightly weave these disciplines together... will unlock their full benefits.
Article - McKinsey Quarterly

Accelerating product development: The tools you need now
– To speed innovation and fend off disruption, R&D organizations at incumbent companies can borrow the tools and techniques... that digital natives use to get ahead.

Industry Perspectives

Article

Why shared mobility is poised to make a comeback after the crisis
– In a pandemic, passengers are wary of shared mobility. However, insights gleaned from our new global auto consumer survey can... help pave the way toward a strong recovery—if done right.
Article

Make it better, not just safer: The opportunity to reinvent travel
– Do you remember your first flight? The first time you fell in love with a new city? We do.
Article

The value of design in global public health
– Targeted and thoughtful application of design in global public health can not only improve projects, programs, and organizations... but also save lives.
Article

How inclusive design can reconnect people with government
– Scandinavia has been an example to many nations on bridging the gaps between governments and their people. Here are a few ways... the public and private sectors use design to connect with residents.

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Podcasts

Tapping into the business value of design
– Design, whether it’s of products or experiences, is not only about aesthetics but also about specific actions taken to boost... revenues and customer engagement.

Creating high-performance innovation teams at scale
– For innovation initiatives to succeed, they must be staffed with the right combination of talent.

The power of design thinking
– Infusing your organization with a design-driven culture that puts the customer first may provide not only real, measurable results... but also a distinct competitive advantage.

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