Effectively driving growth through design innovation requires companies to evolve many of the assets and capabilities already in place and adopt significantly different and new ways of working.Ewan DuncanSenior Partner, Seattle
We’ve found that innovation is driven from the top.
Design is more than...
a feeling: it’s analytical leadership.
a product: it’s user experience.
a department: it’s cross-functional talent.
a phase: it’s continuous iteration.
First to scale beats first to market.
Works with clients across the technology, media, telecommunications, and other sectors to use design and customer-centricity to increase growth
As a leader of McKinsey Design’s global team, works closely with clients to ensure the use of a customer-centric approach to creating products, services, and experiences
Leads customer experience and design in APAC for McKinsey Digital and is a recognized thought leader in human-centered design, customer experience, and digital transformation
Ben leads McKinsey Design in EMEA and the firm's global research on design. He advises clients on creating bold new products and services.