Growth, Marketing & Sales

AI that grows the top line

Most companies are using AI to shrink costs. Leaders are using it to grow by unlocking new customer segments, expanding into new markets, and launching new ventures at a faster clip.
Shrinking costs with AI offers little edge; rivals can use the same models to match the savings. Lasting value comes from growth. The research and client stories here show how leaders do it and raise a question: What share of your AI effort targets growth?

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The case for AI-led growth | Find new customers | | Personalize every interaction
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The case for AI-led growth

IMPACT
Reckitt’s bold ambition: Harnessing AI to redefine revenue growth management
INSIGHT
The surprising economics of B2B growth
IMPACT
Entel Connect reimagines customer conversations with McKinsey and Google Cloud
COLLECTION
C-Suite Growth Talks

Growth favors the bold: AI as force multiplier

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Get in touch

How leaders are turning AI into growth

AI for growth playbook

Drive commercial growth

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Report
The future of B2B sales: How growth champions rewire their playbooks with AI
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AI pilots are everywhere, but value is not. Growth leaders rewire commercial impact journeys with agentic AI, enabling sellers...
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Article
Five ways B2B sales leaders can win with tech and AI
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In a time of evolving competition and customer demands, B2B sales leaders can consider a range of technology innovations to help...
ArcelorMittal employee inspecting stacked steel railway rails inside a manufacturing facility.
Case Study
From instinct to real-time insight: Transforming steel sales with AI
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ArcelorMittal Brazil partnered with McKinsey to redesign its sales journey. A gen AI–powered tool removed the friction of everyday...
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HOW WE HELP CLIENTS

Growth, Marketing & Sales

We help leaders realize meaningful growth transformations so that companies can deliver substantial value today and tomorrow.

Personalize every interaction

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Article
From campaigns to continuous growth: AI capabilities shaping marketing
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Capabilities built around insights, creativity, personalization, agentic commerce, and orchestration form the five core pillars...
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Article
Reinventing marketing workflows with agentic AI
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For marketers, AI-enabled workflows will fuel new levels of growth, speed, and efficiency. What is your activation plan?
How Toshiba Tec and McKinsey are turning retail data into real-time decisions with NVIDIA
Case Study
How Toshiba Tec and McKinsey are turning retail data into real-time decisions with NVIDIA
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Partnering with McKinsey, Toshiba Tec leveraged NVIDIA’s GPU-accelerated, end to end suite to transform how retailers harness...
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HOW WE HELP CLIENTS

QuantumBlack

QuantumBlack, AI by McKinsey, helps harness the power of hybrid intelligence to create unimagined opportunities in a constantly changing world.

Price with precision

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Article
B2B pricing: Navigating the next phase of the AI revolution
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Agentic AI promises a fundamental shift in how B2B pricing is set, managed, and optimized to drive a step change in both efficiency...
Female Engineer Using AI Digital Dashboard for Smart Factory Monitoring and Industrial Automation
Article
How AI-led commercial transformation can power industrial growth
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Industrial companies are entering the most consequential commercial reset in decades—and many are less prepared than they believe....
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Case Study
Reckitt’s bold ambition harnessing AI to redefine revenue growth management
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Reckitt partnered with McKinsey to embed AI into revenue growth management, driving predictive pricing and profit—an executive...
How AI-enabled execution became Reckitt’s ‘tenfold game changer’
Case Study

How AI-enabled execution became Reckitt’s ‘tenfold game changer’

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RGMx helped Reckitt improve pricing, promotions, and assortment. Smart Execution helps those choices land at the point of sale by using AI and data to strengthen product availability and retailer partnerships.

Launch new ventures

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Article
How to build businesses faster and better with AI
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Artificial intelligence is rewriting the rules of creating corporate ventures. Here is a strategic playbook for business leaders...
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Article
Beyond productivity: How AI creates value in private equity
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Private equity–backed companies that broadly embrace AI have median revenue multiples more than twice those of companies...
Case Study
How B.TECH transformed into a technology-powered retailer
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The Egyptian electronics retailer partnered with McKinsey to reinvent customer commerce through AI-powered pricing, fulfillment,...
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HOW WE HELP CLIENTS

Beacon

By embedding proven business-building methodologies into agentic workflows, Beacon enables teams to supercharge idea generation, accelerate validation, and convert the strongest opportunities into real businesses

Capabilities

Future-proof your foundation

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Business Building

Using our proven playbook, we help turn your next corporate venture into outsized growth

Lead the market. Drive lasting growth.

Periscope by McKinsey

Periscope

The Periscope platform combines world-class intellectual property, prescriptive analytics and cloud-based tools with expert support and training to drive revenue growth now and into the future.

AI built for your business

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QuantumBlack, AI by McKinsey

We combine advanced AI engineering with strategic thinking to design solutions that create real-world impact—quickly, responsibly, and at scale.

Future-proof your foundation

Projected image of young, professional woman, with arms crossed, building the next big thing.

Business Building

Using our proven playbook, we help turn your next corporate venture into outsized growth

Lead the market. Drive lasting growth.

Periscope by McKinsey

Periscope

The Periscope platform combines world-class intellectual property, prescriptive analytics and cloud-based tools with expert support and training to drive revenue growth now and into the future.

Our Experts

Steve Reis
Senior PartnerAtlanta
Leads McKinsey’s Growth, Marketing & Sales Practice globally and in North America, where he assists companies in achieving above-industry growth and performance through AI- and technology-led transformations
Leads Growth Academy
Tjark Freundt
Senior PartnerHamburg
Leads McKinsey’s Growth, Marketing & Sales Practice globally and in Europe and helps organizations achieve sustainable, inclusive growth and customer centricity