Media & Entertainment Insights


How do emerging technologies affect the creative economy?

– Research suggests some ways artificial intelligence, augmented reality, virtual reality, and blockchain are reshaping creative work.

Tuning in to value: How Sky redesigned its set-top box for the circular economy

– An executive explains how the pay-TV company saved money and pleased customers by designing hardware for repair and reuse.
Interview - McKinsey Quarterly

How NBCUniversal is creating ‘pull’ for analytics

– To realize the full potential of data analytics, start with your people and their needs, says Cameron Davies, the company’s... head of corporate decision sciences.

AI in storytelling: Machines as cocreators

– Computers don’t cry during sad stories, but they can tell when we will.

Augmented and virtual reality: The promise and peril of immersive technologies

– Immersive technologies, namely virtual and augmented reality, will fundamentally alter how we interact with content.

Featured insight


How tech giants deliver outsized returns—and what it means for the rest of us

– Networks and platforms reign within high tech, media, and telecom. Understanding the sector’s dynamics is increasingly important for executives in all industries.

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Article - McKinsey Quarterly

AI’s growing impact

– Smart machines are giving storytellers and risk managers alike a helping hand.

We are wrong about millennial sports fans

– Millennials enjoy sports just as much as members of other generations. It’s the way they consume sports that matters.

How can creative industries benefit from blockchain?

– Five forces of blockchain technology could affect the creative economy. Here are some of the risks and challenges to overcome.

Global Media Report 2016

– Our annual review of the global media landscape, drawing from our proprietary database.

Global Media Report 2015

– The world of media is changing at a rapid pace. Our third annual Global Media Report offers high-level and granular insight into... the media industry around the world, providing historical data from 2009 through 2014 and forecasts from 2015 through 2019.
Commentary - McKinsey Quarterly

Addressing unconscious bias

– Does lopsided male representation in media skew our perceptions? Geena Davis believes it does and corporations have a critical... role in driving change.

Development drivers: Third-party engines and mobile gaming

– A tiny but key component in the massive mobile gaming industry, game engines enable rapid innovation. Deciding on a third-party... engine entails a range of factors.

Global Media Report 2014

– To help interpret the global media landscape, this report draws from a proprietary database of historical and forecast data on... consumer media and ad spend.

Is sports sponsorship worth it?

– How much value is generated from sponsoring the World Cup? Or its superstars, such as Lionel Messi or Cristiano Ronaldo? Here... are five metrics that are crucial to finding out.

Using marketing analytics to drive superior growth

– Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one tool. But... an integrated marketing-analytics approach is the key to driving growth.
Article - McKinsey Quarterly

Strategic principles for competing in the digital age

– Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical... decisions CEOs must make to address the strategic challenge posed by the digital revolution.
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