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Max Flötotto

Senior PartnerMunich

Serves leading financial institutions on strategy, M&A, and business building, and helps fintech companies scale

Max coleads McKinsey’s retail banking work globally and our banking sector in Germany and Austria. He also coordinates fintech activities across Europe. Max works with both incumbent financial institutions and attackers globally on strategy, M&A, and business building, often helping clients take an investor and value-creation perspective.

He has been involved in a number of McKinsey research projects and writes extensively on M&A, banking, and fintech trends. He speaks regularly at conferences in the banking and fintech communities.

Examples of his client work include the following:

  • planning the distribution strategy for retail, affluent and small and medium-sized enterprise (SME) segments for leading European banks
  • designing and launching new offerings for incumbents and attackers
  • creating the strategy and equity story definition for leading scale-ups
  • designing the end-to-end M&A strategy and post-merger integration for financial institutions over more than 60 integration projects

Published work

Reinventing our economy from within,” McKinsey & Company, November 2023

Fintechs: A new paradigm of growth,” McKinsey & Company, October 2023

Reinventing our economy from within - How Europe’s start-up ecosystems can learn from each other to ignite and scale up entrepreneurship,” McKinsey & Company, September 2023

From owner to user: Why consumers want more flexible car access models,” McKinsey & Company, June 2023

Fintech in MENAP: A solid foundation for growth,” McKinsey & Company, May 2023

A new breed of car financing: Feature bundles and embedded services,” McKinsey & Company, May 2023

Integrated channels: The next frontier beyond omnichannel distribution,” McKinsey & Company, May 2023

Europe’s fintech opportunity,” McKinsey & Company, October 2022

Fintech in Africa: The end of the beginning,” McKinsey & Company, August 2022

Pathway to distinctive performance: M&A options for European insurers,” McKinsey & Company, March 2022

Entrepreneurship zeitgeist 2030,” McKinsey & Company, October 2021

Seeds of outperformance: How M&A can help banks thrive in the next normal,” McKinsey & Company, July 2021

Europe’s innovation wunderkinds: The rising B2B start-up ecosystem,” McKinsey & Company, April 2021

Can’t buy love: Corporate-start-up partnerships in the DACH region,” McKinsey & Company, September 2020

Detour: An altered path to profit for European fintechs,” McKinsey & Company, September 2020

When start-ups scale up: Lessons on building up culture and talent,” McKinsey & Company, July 2020

How EMEA start-ups are dealing with COVID-19,” McKinsey & Company, May 2020

Realizing M & A value creation in US banking and fintech Nine steps for success,” McKinsey & Company, November 2019

Eight basic beliefs about capturing value in a merger,” McKinsey & Company, April 2019

“Integrationsmanagement,” in Handbuch Unternehmenskauf, ninth edition, Verlag Dr. Otto Schmidt, 2019

The road to success: Perspectives on German banking,” McKinsey & Company, 2019


Stanford University
PhD and MA, economics

University of California, Berkeley
Visiting researcher, economics

University of Mannheim
MA, economics