Building a digital bank while increasing community engagement
A leading regional commercial bank in Asia wanted to build a digital bank with comprehensive services. We helped design and implement a five-year strategy, starting with ten “quick win” revenue growth levers, including an improved segmentation approach for customer acquisition, wealth management product optimization, and enhanced transaction banking capabilities. We also assisted with launching a big data sales management platform, and helped the bank improve its ecosystem by upgrading the non-financial service platform, creating a new e-payment and lending product, and establishing an operating model to convert platform users to bank customers. Through these initiatives, the bank increased its net profit by 36 percent and return on assets by 12 percent over the previous year.