About Homayoun

Homayoun is a senior partner in McKinsey’s Paris office, and leads our Marketing & Sales Practice in Europe, the Middle East, and Africa. He has a broad range of experience working with high tech, media, and telecommunications, industrial, and consumer companies in Europe, the United States, and Asia to help them drive above-market growth.

Homayoun is the co-author of Sales Growth: Five Proven Strategies from the World’s Sales Leaders, which distills the insights from hundreds of McKinsey engagements and interviews with 120 successful global sales leaders into a set of stories and practical ideas that drive above-market growth. Tens of thousands of viewers have watched his interview series on “Sales Growth TV.” He is also the author of multiple articles on sales management, and as the convener of McKinsey’s “Growth Summit,” he regularly brings together Chairpersons and CEOs from the world’s most prominent companies to discuss their growth agenda.

Homayoun has been a member of the MIT Corporation (the board of trustees of the Massachusetts Institute of Technology).

He received his master of science in computer science from the École Centrale Paris, and his MBA from the MIT Sloan School of Management, where he received the Seley Scholarship, Sloan’s highest merit award.


3 ways to optimize digital sales,” McKinsey on Marketing & Sales, November 2012

Three steps to close the digital sale,” McKinsey on Marketing & Sales, November 2012

Being a courageous sales leader,” McKinsey on Marketing & Sales, October 2012

Rebirth of the Salesman,” McKinsey on Marketing & Sales, October 2012

The promise of Big Data is that spam goes away,” YouTube, October 2012

The key to big data is keeping it simple,” YouTube, October 2012

The sales science behind Big Data,” Chief Marketing & Sales Officer Forum, October 2012

Sales management at heart of business growth,” Chief Marketing & Sales Officer Forum, September 2012

Published work

What sales executives need to get right for digital success,” McKinsey & Company, August 2016

Investing ahead of demand: Two ways sales leaders shine,” Forbes, August 2016

Why salespeople need to develop ‘Machine Intelligence’,” Harvard Business Review, June 2016

Sales Growth: Five Proven Strategies from the World's Sales Leaders, Wiley, May 2016

The sales secrets of high-growth companies,” McKinsey & Company, May 2016

The new world of sales growth,” McKinsey & Company, May 2016

Six steps to transform your marketing and sales capabilities,” McKinsey & Company, March 2015

Put the “and” back in “sales and marketing”,” Harvard Business Review, October 2014

Big Data, Analytics and the Future of Marketing and Sales (eBook), Forbes, July 2013

Selling into micromarkets,” Harvard Business Review, August 2012

Use big data to find new micromarkets,” Human Capital Exchange, August 2012

Finding the mountaintops in your markets,” CustomerThink.com, July 2012

Use data to unlock growth ahead of your rivals,” ChiefExecutive.net, June 2012

Learn from the best,” McKinsey on Marketing & Sales, March 2012


Mining big data to find new markets,” SlideShare, September 2012


Sloan School of Management
MBA, Seley Scholarship recipient

École Centrale de Paris
MS, computer science