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Homayoun Hatami

Senior Partner, Paris
Leads our offices in France, helping companies drive above-market growth through innovation, marketing, digital and analytics

About Homayoun

Homayoun is the managing partner of McKinsey France and a senior partner of the firm.

He works alongside his clients bringing McKinsey’s latest innovations in digital, design, and analytics to help achieve above-market growth. Homayoun’s client work covers a broad range of industries and geographies, such as high tech, media and telecommunications, and industrial and consumer companies in Asia, Europe, and the United States.

Homayoun is the co-author of Sales Growth: Five Proven Strategies from the World’s Sales Leaders, published in 2012 by John Wiley & Sons (with a second edition in 2016). Sales Growth distills the insights from hundreds of McKinsey engagements and interviews with 200 successful global companies’ leaders into a set of stories and practical ideas for driving above-market growth. Tens of thousands of viewers have watched his interview series on Sales Growth TV. He is also the author of multiple articles on sales management. As the convener of McKinsey’s Growth Summit, he regularly brings together chairpersons and CEOs from the world’s most prominent companies to discuss their growth agenda.

Homayoun has been a member of the MIT Corporation (the board of trustees of the Massachusetts Institute of Technology). He received his MBA from the MIT Sloan School of Management, where he was awarded the Seley Scholarship, Sloan’s highest merit award.


3 ways to optimize digital sales,” McKinsey on Marketing & Sales, November 2012

Three steps to close the digital sale,” McKinsey on Marketing & Sales, November 2012

Being a courageous sales leader,” McKinsey on Marketing & Sales, October 2012

Rebirth of the Salesman,” McKinsey on Marketing & Sales, October 2012

The promise of Big Data is that spam goes away,” YouTube, October 2012

The key to big data is keeping it simple,” YouTube, October 2012

The sales science behind Big Data,” Chief Marketing & Sales Officer Forum, October 2012

Sales management at heart of business growth,” Chief Marketing & Sales Officer Forum, September 2012

Published work

The toughest leadership test,” McKinsey & Company, May 2020

The Restart,” McKinsey & Company, May 2020

Sales incentives that boost growth,” McKinsey & Company, October 2018

What sales executives need to get right for digital success,” McKinsey & Company, August 2016

Investing ahead of demand: Two ways sales leaders shine,” Forbes, August 2016

Why salespeople need to develop ‘Machine Intelligence’,” Harvard Business Review, June 2016

Sales Growth: Five Proven Strategies from the World's Sales Leaders, Wiley, May 2016

The sales secrets of high-growth companies,” McKinsey & Company, May 2016

The new world of sales growth,” McKinsey & Company, May 2016

Six steps to transform your marketing and sales capabilities,” McKinsey & Company, March 2015

Put the “and” back in “sales and marketing”,” Harvard Business Review, October 2014

Big Data, Analytics and the Future of Marketing and Sales (eBook), Forbes, July 2013

Selling into micromarkets,” Harvard Business Review, August 2012


Mining big data to find new markets,” SlideShare, September 2012


Sloan School of Management
MBA, Seley Scholarship recipient

École Centrale de Paris
MS, computer science