This is a profile image of Anna Granskog

Anna Granskog


Extensive experience in the electricity, basic materials, and engineering industry sectors with particular focus on strategy and organizational issues at both the corporate and business unit levels

Anna is part of the leadership group of the European Electric Power & Natural Gas (EPNG) Practice. She coleads the EPNG market perspectives and regulatory management work and is one of our global experts in biomass energy.

Examples of her recent client engagements include the following:

  • leading a trading performance and organization review for European utility company, including the assessment of performance challenges through case studies, review of existing processes, and proposing organizational improvements to address the performance issues
  • building a stronger and better-focused regulatory management team for a Northern European electricity distribution company
  • developing a Russian electricity market development overview and related regulatory action plan for a Northern European company
  • cultivating a future vision for biomass-focused energy technology company, including a thorough review of growth options in new technologies
  • developing a biofuel entry strategy for a global engineering company
  • creating a solar power market outlook, including a perspective on possible future market models in decarbonized power systems

Before joining McKinsey, Anna completed her master's thesis with Nokia Mobile Phones and worked at the Department of Industrial Management at the Helsinki University of Technology.

Published work

Full throttle on net zero: Creating value in the face of uncertainty,” McKinsey & Company, September 2023

Scaling green businesses: Next moves for leaders,” McKinsey & Company, March 2023

Accelerating toward net zero: The green business building opportunity,” McKinsey & Company, June 2022

How companies capture the value of sustainability: Survey findings,” McKinsey & Company, April 2021

Sustainability in packaging: Consumer views in emerging Asia,” McKinsey & Company, March 2021

Sustainability in packaging: Inside the minds of global consumers,” McKinsey & Company, December 2020

Sustainability in packaging: Inside the minds of US consumers,” McKinsey & Company, October 2020

Fashion on climate,” McKinsey & Company, August 2020

Biodiversity: The next frontier in sustainable fashion,” McKinsey & Company, July 2020

Survey: Consumer sentiment on sustainability in fashion,” McKinsey & Company, July 2020

The drive toward sustainability in packaging—beyond the quick wins,” McKinsey & Company, January 2020

Can bioenergy replace coal?,” McKinsey & Company, September 2014


Helsinki University of Technology
MSc, industrial management