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Andreas Tschiesner

Senior Partner, Munich
Advises companies on strategic questions and challenges related to technology and innovation, with a key focus on large-scale performance transformations, end-to-end digitization, and the development of new business models

About Andreas

Andreas leads our automotive and assembly work in Europe. He has more than 20 years of consulting experience—several of them in Japan—and brings in-depth knowledge of all facets of the automotive sector. Andreas serves a variety of automakers, suppliers, engineering companies, and a wide range of machinery organizations.

Examples of Andreas’ recent client engagements include the following:

  • developing a connected-car strategy and platform for a multistakeholder consortium
  • leading a multiyear transformation program for global OEM to improve profitability by several billion USD
  • designing the IoT and digital strategy for a leading global technology organization
  • supportingthe digitization of product development system of an automotive OEM
  • developing an integrated performance improvement program for a leading automotive supplier
  • identifying new business models in the context of disruptive changes in the automotive industry, such as autonomous, connected, electrified, and shared

Andreas has long-standing partnerships with automotive industry associations, such as ACEA and VDA. He is fluent in German and English, and he also speaks French.

Published work

Electrifying the bottom line: How OEMs can boost EV profitability,” McKinsey & Company, November 2021

Why the automotive future is electric,” McKinsey & Company, September 2021

Reimagining the auto industry’s future: It’s now or never,” McKinsey & Company, October 2020

Leaving the niche: Seven steps for a successful go-to-market model for electric vehicles,” McKinsey & Company, June 2020

Coronavirus: Five strategies for industrial and automotive companies,” McKinsey & Company, March 2020

The road ahead for e-mobility,” McKinsey & Company, January 2020

Rethinking European automotive competitiveness: The R&D CEE opportunity,” McKinsey & Company, January 2020

The case for an end-to-end automotive-software platform,” McKinsey & Company, January 2020

The future of mobility is at our doorstep,” McKinsey & Company, December 2019

The new realities of premium mobility,” McKinsey & Company, November 2019

Reboost: A comprehensive view on the changing powertrain component market and how suppliers can succeed,” McKinsey & Company, November 2019

Israel: Hot spot for future mobility technologies,” McKinsey & Company, September 2019

Capturing value at scale in discrete manufacturing with Industry 4.0,” McKinsey & Company, September 2019

How automakers can master new mobility,” McKinsey & Company, September 2019

Harnessing momentum for electrification in heavy machinery and equipment,” McKinsey & Company, April 2019

Mobility’s second great inflection point,” McKinsey Quarterly, February 2019

Reimagining mobility: A CEO’s guide,” McKinsey Quarterly, February 2019

Winning tomorrow’s car buyers using artificial intelligence in marketing and sales,” McKinsey & Company, February 2019

A long-term vision for the European automotive industry,” McKinsey & Company, January 2019

Reserve a seat—the future of mobility is arriving early,” McKinsey & Company, December 2018

Profiling tomorrow’s trendsetting car buyers,” McKinsey & Company, December 2018

Artificial intelligence as auto companies’ new engine of value,” McKinsey & Company, January 2018

How the auto industry is preparing for the car of the future,” McKinsey & Company podcast, December 2017

Analyzing start-up and investment trends in the mobility ecosystem,” McKinsey & Company, November 2017

How mobility players can compete as the automotive revolution accelerates,” McKinsey & Company, October 2017

What’s sparking electric-vehicle adoption in the truck industry?,” McKinsey & Company, September 2017

The road to artificial intelligence in mobility—smart moves required,” McKinsey & Company, September 2017


Vienna University of Economic and Business
MA, material sciences
MA, economics