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How automakers can master new mobility

The European automotive industry finds itself in a changing market that is showing signs of slowing down. How can OEMs scale up e-mobility at the same time?

Despite the current challenges, new business models based on advancing technology and changing customer demand open up significant long-term potential for all market players—as industry revenues are expected to almost double by 2030. Scaling up e-mobility is the most urgent task for the industry: OEMs are expected to launch around 300 new battery electric vehicles (BEVs) by 2025 to meet European CO2 fleet regulations. However, current estimates show an additional two million electric vehicles need to be sold in Europe to avoid CO2 penalties in 2021. OEMs are signing an increasing number of partnerships to share high investment costs. Their main goals are to ramp up e-mobility with other players and enhance their capabilities and technological base by cooperating with new market entrants such as tech companies.

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About the author(s)

Matthias Kässer is a partner in McKinsey’s Munich office, where Patrick Schaufuss is an associate partner and Andreas Tschiesner is a senior partner; Friedrich Kley is a consultant in the Hamburg office; and Timo Möller is a partner in the Cologne office.