Our Insights
Featured insights
Article
The critical bets on the future of telco value creation
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After a challenging decade, telecom operators may finally be poised to spur a new era of growth. But it will require embracing fundamental change and making strategic moves in four key domains.
Article
Telcos’ AI inflection point: What leaders do to capture value
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Agentic AI offers telcos a potential opportunity to reorient their recent trajectory. The question is whether they can redesign...
Survey
Winning B2B customers in technology and telecommunications
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Our latest B2B Pulse Survey of 3,000 decision-makers shows how agentic AI is creating value beyond connectivity, raising the...
Report
What AI could mean for film and TV production and the industry’s future
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Industry leaders are questioning how AI could change what content is made and how it is produced. Our research indicates three...
Article
Accelerating Europe’s AI adoption: The role of sovereign AI
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By playing to its strengths, the continent could create an AI ecosystem that accelerates adoption, improves global competitiveness,...
Executive Voices
Interview
A time to be bold: AWS’s Tanuja Randery on Europe’s AI moment
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Amazon Web Services Managing Director Tanuja Randery discusses the speed of AI adoption in Europe and what it will take to accelerate....
Interview
Building trust to scale AI: Interview with the CEO of Stack Overflow
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As AI reshapes software development, how can companies build trust and deploy AI at scale? Stack Overflow CEO Prashanth Chandrasekar...
Interview
How AI is shaking up coding: Interview with Sonar CEO Tariq Shaukat
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The role of AI in coding is evolving quickly. Sonar CEO Tariq Shaukat offers his perspective on what’s next for software...
Interview
Measuring AI in software development: Interview with Jellyfish CEO Andrew Lau
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As AI transforms coding, how will companies ensure it is actually effective? Jellyfish CEO Andrew Lau shares his thoughts on...
Podcast
Frontier CEO Nick Jeffery: Purpose, strategy, and keeping it simple
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Nick shares his experience leading the fiber giant back from the brink.
Interview
From reckoning to renewal: An interview with KKR’s Philipp Freise
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Europe’s resilience is being tested. Investor Philipp Freise explains why the continent’s current challenges could...
Tech Trends
Article
Reimagining the value proposition of tech services for agentic AI
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As enterprise customers seek support with agentic AI, tech services providers have a chance to turn a potential threat into an...
Article
The next big shifts in AI workloads and hyperscaler strategies
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AI workloads are reshaping data center economics, power planning, and leasing decisions. Their influence is already evident across...
Article
Unlocking the value of AI in software development
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Many software teams are seeing some impact from AI, but a select group is experiencing more significant gains by rethinking roles,...
New Capabilities
Report - MGI Research
Agents, robots, and us: Skill partnerships in the age of AI
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AI is expanding the productivity frontier. Realizing its benefits requires new skills and rethinking how people work together...
Article
The net revenue retention advantage: Driving success in B2B tech
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With customer and investor expectations shifting, outperforming on net revenue retention is essential for enterprise tech companies....
Article
The AI-centric imperative: Navigating the next software frontier
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With AI-native upstarts redefining speed and scale, software incumbents hoping to remain competitive must fully embrace the new...
New Markets
Article
Technology, media, and telecommunications: Building the future one deal at a time
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Tech, media, and telecom players are revisiting their M&A strategies and reshaping their deal rationales to address significant...
Article
Outlook on the automotive software and electronics market through 2030
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The automotive software and electronics market is poised for strong growth in the next decade. Our latest market projections...
McKinsey Direct
Building data centers for Africa’s unique market dynamics
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The market for data centers in Africa is entering a phase of accelerated
growth. Success will depend on strategies that reflect...
Report
Europe’s deep-tech engine could spur $1 trillion in economic growth
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By investing in deep-tech business building, Europe’s start-up ecosystem could create $1 trillion in enterprise value and...



















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