McKinsey at NRF 2027

January 10–January 12, NYC

We invite you to connect with our colleagues and your peers during exclusive events in and outside of the Big Show. Details below. Please take a moment to register your interest; we will follow up shortly after with next steps.

Click “RSVP” below to complete your registration

RSVP
Connect with us

Flagship Experience

The image displays the interior of the Milos Wine Bar, which is part of the estiatorio Milos restaurant at Hudson Yards in New York City. The space features a display case with hanging cheese and an open kitchen concept.
Wine bar at Estiatorio Milos in Hudson Yards

Executive networking cocktail reception

Monday, January 11, 2027 – 5:00-7:00 PM ET

Join top Retail leaders and McKinsey experts at our private cocktail reception. Build new connections, reconnect with familiar faces, and engage in meaningful conversations about the future of retail.

Javitz Convention Center

One-on-one meetings with McKinsey experts

January 10 – 12, 2027 – During show hours

Connect with our global Retail experts at the Big Show to discuss your top priorities, opportunities, and challenges. Explore ways McKinsey can partner with you to rewire your organization, or get a personalized demo of our AI-powered Retail Operations solutions to ensure your merchants, procurement specialists, warehouse managers, and store managers have the talent, time, and tools they need to focus on the strategic priorities that matter most.

The image shows the Jacob K. Javits Convention Center in New York City.
Professional conference attendees at booth.
Javitz Convention Center, River Pavilion

Innovators Showcase booth

January 10 – 12, 2027 – During show hours

Look for our booth to learn more about how we help Retailers transform their Retail Operations, applying agentic AI and transformation best practices to rewire their entire source-to-store value chain, including procurement/COGS management, distribution center management, and store operations.

Connect with McKinsey at NRF 2027

Connect with usRSVP

Related insights

A young woman stands in a bright, well-organized grocery store, carefully selecting products from the shelves. Surrounded by neatly arranged goods and fresh selections, the scene captures everyday consumer behavior, independence, and healthy decision-making in a contemporary retail environment.
Report

The State of Grocery North America 2026

-
North American grocery is opening new battlegrounds—and the game is getting more sophisticated, with winners building hard-to-copy models they can own.
Neon illustration of a shopping cart with a downward arrow inside it, surrounded by glowing pink and blue circuit lines against a dark background.
Article
Who wins when AI does the shopping? New evidence on agentic commerce
-
Analysis of about 21,000 consumers indicates how AI shopping behavior is growing and evolving, with early evidence showing companies...
An image linking to the web page "The State of Fashion 2026: When the rules change” on McKinsey.com.
Article
The State of Fashion 2026: When the rules change
-
Fashion leaders have moved past uncertainty, but challenges including economic volatility, evolving consumer priorities, and...
Young woman looking at jewelry through a glass display cabinet in a jewelry shop.
Report
The State of Luxury: What US and Chinese clients reveal about the sector’s future
-
The United States and China account for the largest and fastest-growing luxury markets. A closer look at client expectations...
A young woman joyfully leaps through the air, holding a flowing blue scarf that billows dramatically against a bright blue sky with soft clouds.
Article
The $2 trillion global wellness market gets a millennial and Gen Z glow-up
-
Our latest Future of Wellness survey finds that distinct consumer segments are catalyzing demand for goods and services in six...
A family gathered in a bright modern kitchen, with parents and two children preparing food and packing containers together.
Report
State of the Consumer 2026: When tech acceleration and cost pressures collide
-
The consumer is changing fast. Four trends—the tech-driven path to purchase, the health revolution, the experience economy, and...
Refueling at a modern gas station with green fuel pumps and a customer filling their vehicle in a well-lit, organized space during daytime
Article
Navigating the new normal: Building resilience in fuel retail trading
-
Commodity markets have entered a new era of persistent volatility. For fuel retailers, this is a chance to strengthen resilience...
Rear view of young Asian woman standing outside a boutique looking at clothing through a shop window.
Podcast
Convenience or discovery: Which mission will your store serve?
-
As AI reshapes how consumers browse, shop, and buy, retailers must choose a mission for every location—and commit to it....
Close up view of woman hand using interactive touchscreen display of electronic kiosk
Report
Rewiring retail in Europe: The AI imperative
-
AI is already reshaping the European retail value chain. The question now is how leaders modernize while strengthening the human...
Dad holds his pre-school age daughter at the grocery. Mom is next to him pushing the cart. They are both chuckling as they stroll through the refrigerated dairy section.
Report
The State of Grocery Retail Europe 2026: Margins under pressure, models in motion
-
Despite continued pressure on margins and growth, renewed momentum is emerging in European grocery in 2026—with private...

Case studies

Several solid blue, unlabeled product containers are arranged on a glowing platform in front of a blue background with a vertically ribbed, lit panel.
Reckitt’s bold ambition harnessing AI to redefine revenue growth management
-
Reckitt partnered with McKinsey to embed AI into revenue growth management, driving predictive pricing and profit—an executive...
How AI-enabled execution became Reckitt’s ‘tenfold game changer’
How AI-enabled execution became Reckitt’s ‘tenfold game changer’
-
RGMx helped Reckitt improve pricing, promotions, and assortment. Smart Execution helps those choices land at the point of sale...
Reckitt’s transformation: Three moves, one strategic reset
-
Reckitt didn’t sequence change. It did three moves at once: transforming its core, separating noncore businesses, and resetting...
How B.TECH transformed into a technology-powered retailer
-
The Egyptian electronics retailer partnered with McKinsey to reinvent customer commerce through AI-powered pricing, fulfillment,...

Meet McKinsey at NRF 2027

Colleen Baum
Senior PartnerNew York
Helps leading consumer brands and investors unlock their next horizon of value creation by accelerating profitable growth, improving performance, and building enduring competitive advantage
Steve Begley
Senior PartnerNew York
Co-leads McKinsey’s North American Retail Practice and our Global Apparel and Specialty Retail Practice
Danielle Bozarth
Senior PartnerNew York
Leads McKinsey’s global Retail and Consumer Packaged Goods Practices, grounded in more than 20 years of experience serving a broad set of consumer and other companies globally
Pedro Fernandes
PartnerSão Paulo
Advises consumer packaged goods clients on best-in-class marketing and sales practices
Holger Harreis
Senior PartnerDüsseldorf
Helps organizations implement transformation rapidly, with groundbreaking levels of adoption and impact
Julian Hügl
PartnerStuttgart
Helps consumer goods and retail clients to future-proof their operations through optimizing sourcing, procurement, and more efficient supply chains and store operations
Dayan Jayasuriya
PartnerMunich
Serves a broad range of retail and consumer goods companies with a focus on large-scale transformations and operational excellence
Marcus Keutel
PartnerCologne
Helps retail, wholesale, and consumer goods companies use technology and AI to drive growth, productivity, and competitive advantage. He works closely with senior leaders to translate advances in AI, data, and modern tech platforms into measurable business impact across commercial, operational, and decision-making processes.
Tom Kilroy
Senior PartnerChicago
Co-leads McKinsey’s practice area for grocery, drug and mass retail.
Franck Laizet
Senior PartnerZurich
Part of the global consumer leadership team, coleads our retail work, and supports FoB in Europe
Clarisse Magnin
Senior PartnerParis
Former Managing Partner of McKinsey in France (2021-2025), now leader of the Consumer and Retail practice in Europe, Clarisse also supports clients in other sectors such as agrifood, utilities, tech and private equity. She is a member of the McKinsey Global Institute (MGI) leadership team since 2021, and one of the leaders of the Sustainability practice worldwide.
Daniel Zipser
Senior PartnerShenzhen
Leads McKinsey’s consumer and retail work in Asia; advises Asian and multinational companies on growth and performance, bringing deep expertise regarding Chinese consumers
Tyler Harris
PartnerWashington DC
Startups