Dreamforce 2026 arrives as the conversation around AI shifts from what the technology can do to what businesses can achieve with it. The opportunity now is to put it to work where it matters most and turn investment into measurable growth.
That challenge is at the heart of a recent article by David Schiff, Jan-Christoph Köstring, Kate Siegel, Lisa Harkness, Sascha Lehmann, Steve Reis, and Tjark Freundt, who bust seven myths holding back AI-driven growth and outline what business leaders and CEOs can do now to narrow the gap between investment and impact.
At this year’s event in San Francisco, Steve Reis, Jan-Christoph Köstring, and other McKinsey leaders will explore some of today’s most pressing growth, sales, and technology topics, including the shortest path from AI to ROI, the new threshold for B2B growth, agentic enterprises, AI marketing and commerce, and more. Explore these insights on how organizations are changing how work gets done and capturing more value from AI.
Growth favors the bold: AI as force multiplier
The future of B2B sales: How growth champions rewire their playbooks with AI
Rewiring customer experience for the agentic era
The surprising economics of B2B growth: The new survival threshold—and what it takes to thrive
AI transformations: Views from AMD, Dell, Liquid AI, and Mercedes-Benz