This is a profile image of David Schiff

David Schiff


Advises consumer-facing companies on marketing, sales, and growth topics

David advises global business-to-consumer companies, focused on leading brands and new digital attackers in the financial services, consumer retail, and technology industries by helping them address topics including growth strategy, customer experience, customer-lifecycle management, and sales.

Before moving to Austin, Texas in 2021, David spent three years in Hong Kong, where he led a variety of growth efforts for multinational and domestic clients.

Examples of David’s recent client engagements include the following:

  • leading a multiyear digital transformation for a major US life insurer, shifting from legacy face-to-face to omnichannel distribution with near-term focus on maintaining revenue and earnings
  • redefining the go-to-market approach for a leading North American wealth manager, including new customer segmentation strategy, new digital and human engagement pathways, and tiered operational support for more than 15,000 advisors
  • implementing a customer-centric, digitally-enabled distribution model for a leading Asia–Pacific insurer, including value proposition and go-to-market strategy
  • leading the end-to-end marketing transformation for major credit-card issuer, putting the organization on a path to increase profitability
  • leading the customer-experience transformation for one of Asia’s major insurers, including designing and implementing a real-time customer feedback system
  • driving the holistic growth strategy for a leading consumer retailer in China, including robust multichannel strategy, new-category entry strategy, and a multiyear technology roadmap
  • implementing a new go-to-market approach for a leading technology company in Asia, including sales-approach leveraging both third-party and direct-sales forces and prioritizing new partnership models

Published work

Redefining the future of life insurance and annuities distribution,” McKinsey & Company, January 2024

Elevating customer experience: A win–win for insurers and customers,” McKinsey & Company, September 2023

What insurers can learn from China’s continuing COVID-19 recovery,” McKinsey & Company, June 2020

China insurance: How insurers can improve customer experience where it matters,” McKinsey & Company, December 2019

Life insurance in China: Four priorities to transform the agency channel,” McKinsey & Company, September 2019

The insurance agency of the future: Building a digital service model,” McKinsey & Company, November 2018

Wholesale insurance distribution: Eight levers to unlock productivity,” McKinsey & Company, August 2018

How wealth advisors can capture money in motion,”, June 2017

“Remote advice in life insurance: A new route to the customer,” McKinsey & Company, October 2016

Key trends in digital wealth management—and what to do about them,” McKinsey & Company, October 2016

Past experience

American Express
Director of strategy, office of the president, consumer services
Senior manager, strategy, global consumer, small business and network business


Northwestern University
BA, economics