The insurance agency of the future: Building a digital service model

For leading insurance carriers to keep up with customers and competitors, they must prioritize digital transformation—and they can begin by implementing technologies in four areas.

A number of changes in the insurance ecosystem, from customers to costs to competition, are pushing insurance agencies toward a digital service model.

But how should insurance carriers make this shift? Future leading agencies will integrate digital capabilities in four ways to achieve countless benefits, including improved customer experience, increased productivity, and lower costs.