McKinsey at Dreamforce 2025

October 14-16, San Francisco
Every industrial revolution has its catalyst, and today it’s AI.

Most companies struggle to capture the promise of AI and scale it into enterprise-wide impact. However, the problem isn’t the technology—it’s the absence of the right systems, strategy, governance, and talent to bring it to life.

We help leaders move from proof-of-concept to proven value at scale, by wiring AI into workflows, redesigning processes with data and analytics, strengthening governance and safety, and aligning talent. Because success isn’t about the hype or the pilot. It’s about delivering bottom-line results. While AI sparks transformation, McKinsey multiplies it into enduring innovation, growth, and performance.

Force multiply AI

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Featured Insights

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Agents for growth: Turning AI promise into impact
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Rewiring martech: From cost center to growth engine
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McKinsey Technology Trends Outlook 2025
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Unlocking the next frontier of personalized marketing

What we hosted this year

Learn more about our capabilities

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Featured capability

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Growth Tech on Salesforce

Technology that optimizes customer interactions drives market-leading growth.

How we help clients

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Growth, Marketing & Sales
Learn how we help companies strengthen their marketing capabilities by advising them on digital processes, analytics, pricing, channel and sales management, and branding.
What's your next brilliant move?
What’s your next brilliant move?
Game-changing work. People-powered growth. At McKinsey, we help you think bigger, build stronger, and expand opportunity for all.

Meet McKinsey at Dreamforce 2025

Steve Reis
Atlanta
Leads McKinsey’s Growth, Marketing & Sales Practice in North America, where he assists companies to achieve above-industry growth and performance through AI- and technology-led transformations
Lareina Yee
Bay Area
Global expert and leader of research on AI and frontier technologies; advises companies on growth and transformation
Jan-Christoph Köstring
Munich
Co-leads McKinsey’s Sciences for Growth globally, innovating our clients’ marketing & sales (M&S) approaches and accelerating above-market growth and profitability by bringing the best of McKinsey’s AI-powered intelligence, tech-enabled capabilities, and M&S expertise.
Eric Bykowsky
Atlanta
Helps industrial companies drive transformational growth through sales, pricing, and M&A, with a focus on tech enablement
Lisa Harkness
Connecticut – Darien
Lisa Harkness is a global expert and leader in our Growth, Marketing & Sales practice, focused on driving AI and tech-enabled growth initiatives.

2025 Featured session

Breakout Session: Supercharging the B2B commercial journey with AI

2024 Featured Sessions

Luminary Keynote: Realizing the promise of gender parity with Sheryl Sandberg
Breakout Session: Enhancing wealth advisors with AI & strategic partners with RBC
Greg Kelly on how tech is transforming growth
Lareina Yee on the biggest tech and AI trends

2023 Featured sessions

Marc Benioff and Bob Sternfels on transformative leadership
Rewriting the rules of customer service with Generative AI
Empowering sellers turning customer analytics into sales growth
The new customer—everything, everywhere, all at once