McKinsey at Dreamforce 2026

September 15–17, San Francisco

Force multiply AI

The next chapter of AI is about turning investment into growth.


AI is becoming part of how every business operates. The opportunity now is to put it to work where it matters most and turn that investment into measurable growth and ROI. Leading organizations are changing how their businesses work. They are focusing AI on the opportunities with the greatest potential, changing how work gets done and decisions get made, and bringing people and intelligent agents together.

McKinsey helps leaders make that shift.

We bring together strategy, technology, data, operating models, and people to help organizations capture more value from AI and build the capabilities to sustain it.

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What we heard at Dreamforce 2026

Brian Gregg on unlocking value from AI

Jan-Christoph Köstring on moving beyond isolated AI use cases

Tjark Freundt on measuring AI’s impact

Steve Reis on where to focus AI investment

Where you found us at Dreamforce 2026

By invitation

Executive Gatherings

Golden Gate Bridge in San Francisco, California. The photo captures the glowing orange hue of one of the bridge's main steel towers against a deep blue dusk sky, complemented by the glow of a slender crescent moon.
Golden Gate Bridge in San Francisco, California. The photo captures the glowing orange hue of one of the bridge's main steel towers against a deep blue dusk sky, complemented by the glow of a slender crescent moon.

Tuesday, September 15

Opening Night Executive Reception

An evening with C-suite and senior executives from technology, sales, and agencies—unscripted conversation and networking on the forces redefining growth, paired with excellent food and drinks.

The image features an elegant restaurant terrace set for a formal breakfast, featuring a long table dressed in a crisp white cloth. Each place setting includes striking gold charger plates, gray napkins, modern stemware, and polished silverware, ready to accommodate a group for a special occasion or private event.
The image features an elegant restaurant terrace set for a formal breakfast, featuring a long table dressed in a crisp white cloth. Each place setting includes striking gold charger plates, gray napkins, modern stemware, and polished silverware, ready to accommodate a group for a special occasion or private event.

Wednesday, September 16

Women’s Executive Networking Breakfast

In collaboration with The Marketing Academy, a morning bringing together a highly curated group of senior women leaders for a candid conversation on the networks that shape leadership and opportunity at the highest levels.

By invitation

Executive Discussions

Intimate roundtables bringing together executives and leaders across all industries to explore today’s most pressing growth, sales, and technology topics.

Tuesday, September 15

  • Busting AI’s Biggest Growth Myths: The Shortest Path From AI to ROI
  • Beyond Table Stakes: The New Survival Threshold for B2B Growth
  • Banking on the Agentic Enterprise: Learnings from Leaders

Wednesday, September 16

  • The Future of AI Marketing and Commerce Panel
  • Salesforce GenAI: Rewiring the Commercial Engine End-to-End
  • B2B Marketing Reimagined: Welcome to the Agentic Era
  • Maximize Your Martech: The Agentic B2C ROI Playbook

Learn more about our capabilities

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Featured Insights

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Blog Post

Speed is the advantage: Five signals from leaders at Dreamforce 2026

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Here’s how leading companies are moving from AI adoption to measurable growth and commercial impact.
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Growth favors the bold: AI as force multiplier
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The future of B2B sales: How growth champions rewire their playbooks with AI
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Rewiring customer experience for the agentic era
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The surprising economics of B2B growth: The new survival threshold—and what it takes to thrive

Featured capability

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Growth Tech on Salesforce

Technology that optimizes customer interactions drives market-leading growth.

How we help clients

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Growth, Marketing & Sales
Learn how we help companies strengthen their marketing capabilities by advising them on digital processes, analytics, pricing, channel and sales management, and branding.
What's your next brilliant move?
Let’s explore what AI could make possible for your business
The best conversations at Dreamforce should lead somewhere. Bring us the opportunity you are considering, the challenge you are working through, or the ambition you want to take further.

Meet McKinsey at Dreamforce 2026

Steve Reis
Senior PartnerAtlanta
Leads McKinsey’s Growth, Marketing & Sales Practice globally and in North America, where he assists companies in achieving above-industry growth and performance through AI- and technology-led transformations
Jan-Christoph Köstring
Senior PartnerMunich
Globally leads McKinsey’s Growth Practice combining deep AI expertise from QuantumBlack with holistic sales & marketing thought leadership to pivot clients’ growth trajectories and force-multiply results
Lisa Harkness
PartnerConnecticut – Darien
Leads the global Growth Practice, focused on driving AI- and tech-enabled growth initiatives

McKinsey at Dreamforce Archive

Luminary Keynote: Realizing the promise of gender parity with Sheryl Sandberg
Marc Benioff and Bob Sternfels on transformative leadership
The new customer—everything, everywhere, all at once