Jan-Christoph Köstring

About Jan-Christoph

Jan-Christoph leads McKinsey’s advanced industries’ marketing-and-sales work in Europe, Africa, and the Middle East and is the global leader of our digital marketing-and-sales initiative in advanced industries. Over the past decade, he has worked at the forefront of digital disruption in the automotive, commercial-vehicle, and high-tech industries—including cars, trucks, construction vehicles, suppliers, high-tech machines, networks, and telecommunications services.

Jan-Christoph’s areas of expertise include digitization, go-to-market overhauls, retail transformations, acceleration through advanced analytics and big data, and performance boosts. His client work spans digital-growth strategies, product and pricing strategies driven by advanced analytics, commercial-excellence initiatives, dealer performance-management programs, and sales-boost programs across Europe, Africa, China, Europe, the Middle East, and the United States.

Examples of Jan-Christoph’s recent client projects include the following:

• boosting the profitability of an automotive volume OEM by accelerating traditional product marketing through the application of advanced analytics to shape the product offer
• driving short-term profitability by setting up and executing a short-term sales and margin push program for a high-tech manufacturer
• developing the global sales and marketing strategy of a leading automotive OEM to face the coming digital disruption
• helping a global automotive supplier redefine its go-to-market approach to capture digital-growth opportunities
• transforming the complete way of working on marketing and sales for a globally leading high-tech manufacturer
• creating a customer-centric growth strategy for a global tire manufacturer, including the build-up of an online channel
• implementing a dealer-performance-boost program for a global automotive manufacturer