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Jan-Christoph Köstring

Senior Partner, Munich
Helps automotive and high-tech clients to boost and transform their sales-and-marketing activities to achieve profitable, above-market growth

About Jan-Christoph

Jan-Christoph leads McKinsey’s advanced industries’ marketing-and-sales work in Europe, Africa, and the Middle East and is the global leader of our digital marketing-and-sales initiative in advanced industries. Over the past decade, he has worked at the forefront of digital disruption in the automotive, commercial-vehicle, and high-tech industries—including cars, trucks, construction vehicles, suppliers, high-tech machines, networks, and telecommunications services.

Jan-Christoph’s areas of expertise include digitization, go-to-market overhauls, retail transformations, acceleration through advanced analytics and big data, and performance boosts. His client work spans digital-growth strategies, product and pricing strategies driven by advanced analytics, commercial-excellence initiatives, dealer performance-management programs, and sales-boost programs across Europe, Africa, China, Europe, the Middle East, and the United States.

Examples of Jan-Christoph’s recent client projects include the following:

  • boosting the profitability of an automotive volume OEM by accelerating traditional product marketing through the application of advanced analytics to shape the product offer
  • driving short-term profitability by setting up and executing a short-term sales and margin push program for a high-tech manufacturer
  • developing the global sales and marketing strategy of a leading automotive OEM to face the coming digital disruption
  • helping a global automotive supplier redefine its go-to-market approach to capture digital-growth opportunities
  • transforming the complete way of working on marketing and sales for a globally leading high-tech manufacturer
  • creating a customer-centric growth strategy for a global tire manufacturer, including the build-up of an online channel
  • implementing a dealer-performance-boost program for a global automotive manufacturer

Published work

The second COVID-19 lockdown in Europe: Implications for automotive retail,” McKinsey & Company, December 2020

A future beyond brick and mortar: Disruption in automotive retail,” McKinsey & Company, November 2020

The new realities of premium mobility,” McKinsey & Company, November 2019

Winning tomorrow’s car buyers using artificial intelligence in marketing and sales,” McKinsey & Company, February 2019


Bocconi University
PhD, strategy and marketing

Ludwig Maximilian University
MA, business administration