Jan-Christoph leads McKinsey’s automotive marketing-and-sales work in EMEA and is the global leader of our digital marketing-and-sales initiative in advanced industries. Over the past decade, he has worked at the forefront of digital disruption in the automotive and commercial-vehicle industries—including cars, trucks, construction vehicles, machinery manufacturers, and suppliers.
Jan-Christoph’s areas of expertise include digitization, go-to-market overhauls, retail transformations, acceleration through advanced analytics and big data, and performance boosts. His client work spans digital growth strategies, product and pricing strategies driven by advanced analytics, commercial-excellence initiatives, dealer performance-management programs, and sales-boost programs across Africa, China, Europe, the Middle East, and the United States.
Examples of Jan-Christoph’s recent client projects include the following:
- boosting the profitability of a volume OEM by accelerating traditional product marketing through the application of advanced analytics to shape the product offer
- developing the global sales and marketing strategy of a leading automotive OEM to face the coming digital disruption
- helping a global automotive supplier redefine its go-to-market approach to capture digital growth opportunities
- creating a customer-centric growth strategy for a global tire manufacturer, including the build-up of an online channel
- implementing a dealer-performance-boost program for a global automotive manufacturer
Published work
“The new realities of premium mobility,” McKinsey & Company, November 2019
“Winning tomorrow’s car buyers using artificial intelligence in marketing and sales,” McKinsey & Company, February 2019
Education
Bocconi University
PhD, strategy and marketing
Ludwig Maximilian University
MA, business administration